121 Marketing Activation Intern Lazio

121 Marketing Activation Intern
Roma
Lazio, Lazio

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Italy has an exciting opportunity for a 121 Marketing Activation Intern in Rome. British American Tobacco Italia is looking for a talented and brilliant intern, with a strong passion for the trade world and particularly for the retail channel built within Shopping Malls, Electronic Chains and Tobacco shops, to join the Consumer Activation Team based in Rome. As an intern in our team you will get the chance to discover the retail world and its consumers' thinking/habits. You will be fully involved in the process of analysing and finding new solutions for our retail channels, with a focus on Electronic Chains. Agency management will be a core task as well. You will also have exposure to activities related to Brand Deployment, Trade Marketing and Distribution, SP&I (Strategy Planning and Insights).

Your key responsibilities will include: Receive and organise reports from external agencies. Analyse numbers and get insights from performances. Find and propose new solutions to optimize and develop retail channels. Circulate results with all the relevant stakeholders. Understand competition's channel strategy and relate with agencies to manage operative issues. What are we looking for? Current enrolment/degree in Marketing, Business Management or other related fields of study. Excellent knowledge of MS Office package, in particular of Excel & PowerPoint. Proficiency in written and spoken English and Italian. Flexibility and willingness to adapt to a changing environment and analytical, attentive to detail, able to see the big picture. Proactive nature and ability to learn fast with multitasking skills and flexible approach. What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility).

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e. g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

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