Access Marketing Specialist Milano

Access Marketing Specialist
Milano
Lombardia, Milano

Careers that Change Lives

The purpose of the role is to support, develop and execute Medtronic Diabetes value proposition for the Diabetes budget holders in Italy.

To plan the communication strategy from developing insights to designing the end-to-end customers experience with different payers' segments across Italy.

**A Day in the Life

The individual carries out his/her responsibilities within the framework of contribution to multi-disciplinary teams including Value Access, Reimbursement, Clinical, Education and Product and Customer Marketing to support market access and brand preference.

- Establish deep expertise on the target Diabetes payers' segments across Italy and ensures this expertise gets integrated purpose fully into the market access strategy.

- Conduct market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery, developing insights that can help improve market access programs with Diabetes budget holders.

- Orchestrate and integrate elements of customer experience together with health economics requirements to develop tailored value propositions for market access purpose and brand preference.

- Look for opportunities to continuously optimize the payer's customer experience, establishing metrics that can help measure the engagement of the customer segment where possible.

- Drive brand awareness and equity among the target audience across Italy.

- Work with advocacy groups/ GA team for lobbying purposes.

- Project coordination to orchestrate the cross functions cooperation and to make the plans happen caring the respect of the timeline and the quality of the execution

- Interact directly with product managers to customize the value proposition for the different target audience (Local Associations, insurers, local payers, hospital budget holders.

).

- Create new engagement opportunities and channels relevant to the target audience.

- Provide internal and external training on key market access topics in line with the communication strategy for the different segments and customers.

- Collaborate with Patients and HCP marketing to align value offering across the different groups and customers.

- Ensure quality in delivery and execution.

- Expected travel, mainly within Italian Regions, 30% of regular working time.

**Must Haves

- Postgraduate degree in Economics, Marketing, Health Economics or Life Science

- Min 5 years' experience in payers communications in a healthcare environment at a medical device or pharmaceutical or biotechnology or a specialist consulting company.

- Track record of developing and delivering marketing and communication strategy for payers

- Experience with strategic marketing value story development

- Experience with customers segmentations

- Good understanding of heath economics principles

- Strategic thinking and strong business acumen

- Relationships building and ability to collaborate effectively with various stakeholders to deliver better outcome

- Excellent oral and written communications

- Ability to work across cultures

- Strong project management skills

- Effective communication

- Results orientation

- Quality orientation

- Knowledge of health care systems in Italy

- Good knowledge of Reimbursement systems and understanding of different payers archetypes

- Expertise in clinical marketing

**MEASUREMENTS

On the effectiveness and quality of the communication strategy by customer segments delivered to the region.

**Nice to Haves

Experience in Diabetes

Multiple languages

**Additional info**:

Ideal location: Milan metropolitan area, places less than 1 hour far from Milan

Permanent Contract

Travelling: 30% of the total time

**We Offer

We offer a competitive salary and benefits package to all our employees:

- Flexible working environment

- Annual Incentive Plan % depending on company results

- Pension scheme and group discount on healthcare insurance

- Training possibilities via Cornerstone/Harvard Manage Monitor/Skills Lab

- Employee Assistance Program and Recognize!

(Our global recognition program)

**Our commitment

Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute.

We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact.

Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.

**About Medtronic

Bold thinking.

Bolder actions.

We are Medtronic.

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding