Account Executive Bardi

Account Executive
Bardi
Emilia Romagna, Bardi

col-wideJob Description:

Purpose of the role The Account Executive is a media focussed role that also provides administrative support to the wider Account Servicing team.

The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity.

The Account Executive will develop a clear understanding of the team's requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services

Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements

Supports the new business process by providing research and coordination

Assists with the coordination of press tours, events and review programmes

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within context

Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis

Develops media and blogger relationships for self and on behalf of the team

Monitors relevant news sources and alerts the team to relevant breaking news opportunities

Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members

Organises and coordinates media interviews and press briefings

Content

Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates

Creates press materials and compelling content for both traditional and digital media

Creates valuable and insightful briefing sheets to assist clients with their press communications

Develops and shares knowledge around how to find a good news angle or hook

Focuses on improving writing ability, adapting and refining Importante Azienda to suit the needs of theclient

Digital / Social media

Uses social media platforms to expand own network, develop media relationships and positively impact client results

Provides social media insight as well as execution and management of related digital activity

Team working and development

Ensures personal and deliverable client objectives are met on an on-going basis

Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties

Escalates general new business requests to appropriate team members

Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development

Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics

Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director

Communicates account performance internally at account reviews

Provides reports to the Account Director or senior management team on request

General

Supports the Account Servicing team on ad hoc initiatives and projects

Takes a proactive role in promoting the LEWIS brand, its work, identity and values

Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme

Contributes and supports the continuous improvement of systems, practices and policies

About you

Ideally, experience of working in a PR, marketing or digital communications environment

Attention to detail

Proven written ability in English and Italian

Creative thinking

Confident presentation skills

Keen interest in the media:

print and broadcast

Calmness under pressure and ability to achieve tight deadlines

Clear interest in current affairs and news agenda