Account Executive On Trade - Triveneto
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Account Executive On Trade - Triveneto, VeniceClient:Diageo
Location:Venice
Job Category:-
EU work permit required:Yes
Job Reference:4dbe1b8a6124
Job Views:9
Posted:22. 01. 2025
Expiry Date:08. 03. 2025
Job Description:About us Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role As an Account Executive with Diageo you are responsible for the most important element of our business: making sure our customer, category and brand plans are performed admirably in store/outlet in order to drive/increase sell-out of our brands.
You will make sure that wherever we connect with a consumer/shopper, they will find our brands in a consistent and appealing way.
Portfolio: Core, Reserve, Innovation, Packaged beer
Customers: Cocktail bars, night clubs, pubs, restaurants with potential sell out of min 300 liters of spirits category per year (excluding aperitif category)
What are your responsibilities as Account Executive? Identification and segmentation of outlet universe:Identify all outlets falling in the description above within the assigned territoryAssign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM toolVisit outlets in the assigned territory based on call frequency established for the relevant outlet categoryDriving distribution of Diageo brands:Identify partnership opportunities with outlets in the assigned territoryWorking closely with the Account Manager and the distributor's sales team, identify distribution, pouring and activation opportunities in the areaNegotiate pouring, distribution and activation agreements based on company guidelinesImplementation of Executional standards:Priority sales drivers (QDV3P) for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketingPromotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar.
Ad hoc incremental opportunities are identifiedIn-outlet performance and execution levels are accurately supervised and measured in CRM systemIn case of non-compliance, identify and drive corrective actionsTeamwork:Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territoryReporting line is to the Regional Manager for the areaAbout youWhat are the requirements for an Account Executive? Will to win; you must get up every day with the strive to beat your predefined targetsPassionate about what you do, Love the night tradeCommercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long-term mutual profitable relationshipsExecutional attitude; deliver vs predefined targets and pursue additional opportunitiesFlexible communication style; Based on the type of buyer you need to be able to adapt to a most effective styleQuick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quicklyWillingness to work evenings and nights on a regular basisExperience: 1 year of Sales Experience is a strong plus (On trade is the preferred channel)Languages: Italian & English proficientWorking with usWhat's in it for you? Attractive package that includes an incentive plan that rewards you for delivering phenomenal performanceIndustry leading sales capability trainingWorking for the undisputed leader in the spirits industryCelebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type : Regular
Primary Location: Turin
Additional Locations : Job Posting Start Date : 2024-06-11
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