Advanced Technology Surgical Product Manager Milano

Advanced Technology Surgical Product Manager
Milano
Lombardia, Milano

Position Purpose

Development, implementation and accountability for operational and strategical plans that optimize profitability, market share and revenue growth for a brands in the short and long term.

Major Accountabilities

- Manage the assigned products in the Alcon surgical Franchise reporting to Marketing Manager

- Proactive development of marketing and promotional mix to meet brand objectives and customer needs

- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives

- Liaison with external agencies to deliver initiatives for our products

- Accurate management of budgets for brand

- Create and deliver operational plans appropriate to life cycle of product to optimize return for Alcon

- Delivery of sales targets

- Full accountability for product and delivery of all programs related to it.

- Understanding and use of marketing principles to deliver to customer needs

- Disease and market understanding to develop customer insights through appropriate techniques/tools

- Support, Build and Collaborate with the team to achieve team goals

- Management of external agencies to meet team goals

- Act as product champion to create enthusiasm and focus internally and with external customers and agencies

- Participation in the budget-drafting process and definition

- Preparation of marketing/product plans

- Joint participation in the preparation of price lists and business assignment proposals

- Technical knowledge of the product

- Training and coaching of the Sales Force

- Joint participation in the preparation of the bonus plan

- Market knowledge and assessment and sales trends analysis

- Promotional activities (Sales assets, product presentations, courses, congresses and live surgeries, samples and instrument demos)

- Stock control and back orders management

- Technical information for internal and external customers.

- Continuous and constructive interaction with IMG group

- Reporting of customer complaints and adverse events to Local Vigilance

- Representative/Department, according to applicable work instructions

Key Performance Indicators

Sales results, market share performance, positive ROI of the marketing initiatives

Brand equity among surgeons and non-clinical stakeholders

Education

- University degree qualification or equivalent in Biomedical Engineering, Biotechnology, Economics and Marketing or equivalent fields

Experience

2-3 years of experience in Marketing, Sales or related in Medical Devices companies

Languages & IT

Fluent in English and Italian

Proficiency in Microsoft Excel and PowerPoint