Advocacy & Sport Activation Manager Milano

Advocacy & Sport Activation Manager
Milano
Lombardia, Milano

Advocacy & Sport Activation Manager Milan (Italy) Key responsibilities: As part of the Marketing & Communication team, responsible for developing and executing annual influencer marketing strategies and sport marketing activations.

Lead the identification, development, and execution of influencer marketing campaigns and events for all sports brands, ensuring alignment with the overall Marketing & Communication strategy and collaborating closely with sales, digital, media, and content teams.

Scout, select, manage, and evaluate influencers and sports ambassadors, defining relevant KPIs to measure success across all marketing and communication initiatives.

Track and analyze the performance of influencers, partnerships, events, and special activities to optimize results.

Create a comprehensive roadmap for both digital and physical events designed to drive consumer advocacy for the brand.

Skills: Over 3 years of experience in advocacy and influencer management Strong background and understanding of the sport industry Proven expertise in event management and execution Extensive experience in managing and collaborating with agencies Proficient in budget and calendar management, ensuring effective planning and resource allocation