Advocacy & Sport Activation Manager Milano

Advocacy & Sport Activation Manager
Milano
Lombardia, Milano

Advocacy & Sport Activation Manager Milan (Italy) Key responsibilities: - As part of the Marketing & Communication team, responsible for developing and executing annual influencer marketing strategies and sport marketing activations.

- Lead the identification, development, and execution of influencer marketing campaigns and events for all sports brands, ensuring alignment with the overall Marketing & Communication strategy and collaborating closely with sales, digital, media, and content teams.

- Scout, select, manage, and evaluate influencers and sports ambassadors, defining relevant KPIs to measure success across all marketing and communication initiatives.

- Track and analyze the performance of influencers, partnerships, events, and special activities to optimize results.

- Create a comprehensive roadmap for both digital and physical events designed to drive consumer advocacy for the brand.

Skills: - Over 3 years of experience in advocacy and influencer management - Strong background and understanding of the sport industry - Proven expertise in event management and execution - Extensive experience in managing and collaborating with agencies - Proficient in budget and calendar management, ensuring effective planning and resource allocation