Area Business Manager - Puglia E Basilicata
Job Description**:
The Area Business Manager provides scientific information to HCPs in accordance with the country laws.
**What You'll Do**:
- **Business planning**:
- Develops and executes a territory plan that includes prioritized regional goals;
- Analyzes data to identify viable opportunities;
- Coordinates and utilizes available resources (plans and organizes regional events programs, luncheons, materials);
- For accounts below 90: monitor of the budget management and capture the information related to the environment of the centers ensuring an appropriate portfolio usage, allocation and an economic sustainability.
- **Leveraging and coordinating resources**:
- Takes lead role in mobilizing resources in support of customer needs; Uses resources in a smart and impactful way; Digs beneath surface and seeks resources that address the core of an issue; Aligns with other ABMs in overlapping territories; Collaborates with internal teams and cross-functional partners to advance programs and initiatives.
- **Supporting successful patient outcomes**:
- Informs healthcare providers and other stakeholders regarding access and reimbursement programs (as appropriate in the geography) and ensures appropriate service of Biogen; facilitate the process of inclusions of the drugs in the hanbooks
- Ensures availability of product (where applicable) also monitoring the purchase process for the accounts below 90;
- Interacts appropriately with internal compliance experts to ensure efforts are aligned with relevant laws and regulations.
Fully overseas the patient flow and identifies necessary steps to maximize regional sustainability.
- **Maintaining best in class knowledge**:
- Demonstrates industry-leading understanding of disease state, products (BIIB and competition), clinical practices, market dynamics, and healthcare systems; Proactively seeks external opportunities for learning, including conferences, seminars, and professional associations; Participates actively in training to acquire and advance knowledge;
- **Conducting administrative follow-through**:
- Keeps timely documentation (e. g. , expense reports, compliance related, CRM system) and provides inputs required for planning and coordination.
- Ensure Performance of Frequency of sales calls on designated customers in the territory; operates in the professional selling approach.
- **Maximize patient pull-through**:
- Understands and addresses challenges that arise at all stages in the process, including but not limited to AE, treatment access (e. g.
infusion), and reimbursement, as permitted in the given geography.
**Who You Are**:
The ABM is expected to maximize territory sales performance by developing and executing an effective business plan.
Doing so necessitates utilizing resources provided by Biogen, analyzing territory performance, defining action plans and implementing local marketing strategies, and organizing programs and related efforts that will positively impact others' understanding of and interest in the assigned products.
All within the internal and external compliance regulations.
Achieving sales goals: Works toward achievement of sales goals set by the organization;providing a high-class scientific information to HCPs in compliance within laws and regulations.
Prioritizes activities that drive market share; Applies marketing and business strategy/tactics in order to maximize sales outcomes.
**Qualifications**:
**Required Skills**:
- Professional certification (as mandated by geography)
- Bachelor's, Master degree preferred, preferably in the sciences
- Local territory language knowledge a must; proficiency in English desirable
- 3-5 years of pharmaceutical/health care sales experience, preferably in specialty sales
- Proven and sustained track record of reaching and exceeding sales goals
- Pharmacoeconomic knowledge
- Analytical ability
- Professional presence
- Self-confidence
- Thrives on autonomy and independence
- Very good communication skills
- Planful and organized
- Ability to deal with ambiguity
- Drive and desire for success
Additional Information
Why Biogen?
Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team.
We work together to overcome obstacles and to follow the science.
We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine.
Together, we pioneer.
Together, we thrive.
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