Area Manager Sell Out Off Trade
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in Off Trade Italy. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's presence in Italy.
- You will be responsible of managing a panel of best 20 points of sales
- You will be responsible of managing a panel of 10/15 customers sell-in
- You will develop, and maintain, effective and coordinate a team of Store Accounts
- You will be accountable for the implementation of Commercial plan that delivers with customers for local plan
- You will collect info from Store Account to deliver to KAM and NAM and viceversa (references listed, variation of cluster )
- You will identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance in Key Customers in the Country, achieving value creation and capturing price.
This role is varied a large percentage of your time will be interacting with the point of sales. As a result, you can expected to be travelling extensively to stay connected to all stekeholders.
**Responsibilities**:
**Deliver results & excellence in execution
- Deliver on Pictures of Success targets
- Deliver impact from channel and shopper marketing programs agreed in the Country IAP
- Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
- Drive, agree, and execute custome Joint Business Plans that deliver "win-win" value to Bacardi and customers
- Optimize promotional plans through the year through implementation of the ROI strategy and goals.
- Input into the shaping of the channel & portfolio strategy of the Country
- Build effective long-term relationships with Key Customers
- Relentlessy drive a pay for performance based approach with Customer
**Develop talent and capability
- Implement standardized Commercial best practices
- Demonstrate experctise in category and shopper insights
- Serve as an advisor to Customers to drive mutual growth
Skills and Experience
To be success in this role you will have/be:
- A Bachelor degree, Master preferred
- Experience managing Key Account/Customers in a leading FMCG company at national level
- People management experience including proven coaching abilities and leadership abilities to create a collaborative high performing team
- Strong track record of delivery with Customers
- Strong negotiation skills
- First hand field sales experience
- Working knowledge of sales effectiveness tools processes and category management
- Demonstrable track record of performance in Commercial
- Proficiency in Italian and English language skills (written and oral)
The following experiences are preferred:
- Experience in the Spirits Industry and/or Beverages is a distinct advantage
- Experience in additional functions beyond the ones listed above
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We treat each other, and our communities, like Family. Always.
- Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it's our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
- Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. _
**_ U. S. applicants have rights under Federal Employment Laws_**_. _
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