Associate Brand Manager Lazio

Associate Brand Manager
Roma
Lazio, Lazio

For Our Neuroscience Therapeutical Area, we are searching for an Associate Brand Manager based in Rome, with following responsibilities:

- Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.

- Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.

- Optimize channel mix for Marketing and cross-functional campaigns.

Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.

- Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.

- Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.

- Develop and propose marketing inputs to the Brand Plan with a patient-centric focus.

Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.

- Bachelor's Degree in scientific discipline, economics, statistics and engineering.

- Relevant marketing experience, ideally a diverse blend of healthcare and other industries and functions, including sales experience in any industry (minimum 1 year)

- Understands the market, range of customer and stakeholder needs as well as issues related to the therapeutical area, the healthcare environment and evolving landscape.

- Digital knowledge and experience

- Knowledge of the pharmaceutical industry business, policies, and procedures.

- Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.

- Excellent English language proficiency verbally and in writing