Associate Director, Commercial Division Insights &
Associate Director, Commercial Division Insights & Strategy (Italy/Greece)
**About Astellas**:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience.
At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action.
We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies.
We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
**About the role**:
Lead Affiliate Commercial Insights activities for assigned product(s) and provide forward looking insights to advance understanding of the relevant markets, competitors and customers with the aim of delivering major competitive advantage for Astellas' products
**Responsibilities**:
- Delivery and execution of insights plans that are aligned with global counterparts and address Affiliate specific strategic objectives, tactical requirements, and decision-making needs.
Includes annual business planning activities and additional strategic exercises.
- Develop deep understanding of the market landscape which includes market potential, market trends, unmet medical and patient needs, market access challenges and competitors' trend for each of the assigned products
- Provide assumptions and inputs to inform analytics plans (executed by separate team) to inform market and response models such as forecasting, identification of data sources and other secondary research.
- Prioritize resources and projects to effectively and efficiently deliver I&S support to Affiliate commercial stakeholders and align to global CI roadmap
- Serve as the primary strategic partner and point of accountability to Affiliate commercial leadership, providing thought leadership and insight to drive business decisions and outcomes
- Coordinate across Commercial Division Insights & Strategy teams, Data Strategy, Advanced, Analytics & Reporting and Commercial Forecasting functions to ensure integrated and consistent communication of insights and implications, tied back to brand strategies and objectives
- Synthesize marketing intelligence learnings to provide thought leadership and insight to inform business decisions and outcomes
- Drive strong cross-functional stakeholder communication to promote brand-level knowledge sharing and integration of key learnings
- Lead the assigned Est-C Cluster team from a performance management perspective
- Proactively identify and address opportunities to develop technical skill, business acumen, and leadership capabilities to enable long term CI vision
- Develop talent through coaching, rewards and recognition, and providing experienced based developmental opportunities
Competencies & Knowledge:
- Strong financial acumen and a good understanding of the Business Planning Process in a pharmaceutical organization
- Ability to work effectively and collaboratively across a global organization, both cross
- functionally and cross-culturally
- Able to understand, translate and integrate multiple data sources (across primary and secondary data sources) into actionable insights to drive decision-making
- Evidence of defining/scoping projects effectively, proposing a structured and practical approach to solving complex and ill-defined problems
- Experience with primary market research tools and techniques, secondary data analysis, competitive intelligence, and forecasting methodologies
- Deep understanding of how to interpret data (market, financial etc. )
and how to leverage any insights generated, integrating multiple data sources to build a strategic view of the major market
- Articulate and able to convert knowledge and data into language which has meaning for multiple audiences
- Politically astute with sound judgement and able to challenge respectfully and constructively
- Impactful, credible with senior stakeholders internally and externally, able to tailor language and know
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