Associate Director Of Digital Fundraising
Associate Director of Digital Fundraising VILLANOVA UNIVERSITY Under the supervision of the Director of Annual Giving Strategies, the Associate Director of Digital Fundraising will be responsible for managing digital solicitation and stewardship communications with the goal of acquiring, retaining, and cultivating donors. The Associate Director will oversee all aspects of Villanova Annual Giving's web presence and giving vehicles, including opportunities for enhancement. The Associate Director will consider current best practices in digital segmentation and new emerging fundraising technologies in executing campaigns including, but not limited to, Villanova's annual day of giving, calendar year end, fiscal year end, and crowdfunding initiatives. This role will also collaborate with staff in Advancement Services, Advancement Operations, Development Solution Design, and University Advancement Communication to implement digital fundraising initiatives. Duties and Responsibilities: Manage Digital Strategies for Solicitation and Stewardship Efforts: In collaboration with the Director of Annual Giving Strategies, lead the strategy for Advancement's integrated digital fundraising campaigns throughout the planning, execution, performance tracking, data segmentation, creative direction, editorial review, and approval processes. 1842 Day: Plan and execute the digital fundraising efforts for 1842 Day, Villanova's annual day of giving, in collaboration with the University Advancement Communications and Development Solution Design teams. Analysis of Digital Strategies: Utilize Salesforce Marketing Cloud, GiveCampus, Blackbaud's Fundraiser Performance Management, Cognos, Power BI, and/or other platforms to analyze the performance of digital fundraising and stewardship strategies. Minimum Qualifications: Bachelor's degree required. Three to five years of experience in digital fundraising and/or marketing, preferably in nonprofit or education. Strong planning and administrative skills, ability to manage simultaneous projects, priorities, and deadlines. Excellent verbal and writing skills. Demonstrated leadership skills and the ability to work in a fast-paced environment. Experience with social media, email communication, and other digital technologies required. Knowledge of Microsoft 365 tools, including PowerPoint, Word, Excel, Teams, and Outlook required. Preferred Qualifications: Master's preferred, preferably in Business/ Marketing/ Communications. Experience applying data insights to build strategic initiatives and measure results, including A/B testing and user optimization is preferred. Knowledge and skills in fundraising and online solicitation strategies strongly preferred. Physical Requirements and/or Unusual Work Hours: Occasional evening and weekend work required. Special Message to Applicants: Posting Date: 10/28/2024 Closing Date (11:59pm ET): Salary Posting Information: Commensurate with experience. Salary Band: 15 Job Classification: exempt References Needed Minimum Number of References Needed: 3 Maximum Number of References Needed: 3 J-18808-Ljbffr
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