Audience & Segmentation Insights Lead trieste

Audience & Segmentation Insights Lead
Trieste
Friuli Venezia Giulia, trieste

For one of the most fast-growing, dynamic and challenging Multinational Company, operating in FMCG industry, we are looking for a **Audience & Segmentation Insights Lead.

**Accountabilities**:

- End-to-end audience management for Growth Hub projects, including audience strategy, segmentation, integration, measurement and testing

- Ongoing analysis of consumer data to determine priority and strategic segments - ready to be leveraged by the Growth Hub and End Market for personalised campaigns

- Lead the team of DMP specialists, ensuring efficient in-platform audience building and management

- Provide Media, CRM and Web Teams with audience insights helping them to optimise 'always on' activity

- Responsible for the Growth Hub audience orchestration process including audience sharing between channels and monitoring of audience quality

- Work with the Analytics Lead to determine long-term audience objectives and delivery planning i. e. , singular customer view

- Create a regionally standardised and scalable audience segmentation approach

- Develop an audience test and learn framework aiming to improve engagement, re-engagement & retention

- Drive End Market adoption of audience segmentation to improve engagement with our consumer base and to help drive conversion and loyalty to our NC brands

- Upskill End Markets on audience-first marketing & facilitate insight sharing throughout Europe

**Requirements**:

- 6+ years professional experience in multi-channel audience management and segmentation

- Strong analytic skills and a deep understanding of customer data

- Proven track record working with Google Analytics, DMPs, DSPs, CDPs

- Ability to translate data into digestible marketing recommendations

- Excellent interpersonal skills and a strong communicator

- An ability to work as part of a team, working on multiple projects for multiple stakeholders at the same time

- Strong English language skills

**Location**:

- Trieste, Italy - hybrid modality