B2B Digital & Web Manager - French Speaker Milano

B2B Digital & Web Manager - French Speaker
Milano
Lombardia, Milano

Company Description

We are worldwide Augmented Hospitality leaders, the best at what we do.

Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world.

With over 300, 000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

**Job Description**:

You will manage the Accor BtoB websites and digital campaigns to generate traffic from BtoB clients to convert leads.

You will implement the digital and web animation plan across all BtoB segments, measuring the results of the campaigns and identifying the opportunities to improve the traffic through proper measurement of traffic and ROI.

In short, you will be the product owner of BtoB websites, ensuring the best Customer journey in content, structure, format and user experience.

Tasks & Accountabilities:

- Creation and implementation of the animation plan for BtoB websites

- Management of the content of the sites for ENA hotels visibility (hotels, destinations, offers, reports, etc.

)

- Coordinate with internal and external stakeholders the selection of the content for the different websites (Hotel Reports, Editorial, Inspirational content, )

- Selection of ad hoc content per segment in collaboration with Senior Director and Sales leaders

- Creation of visuals internally of externally with the communications agency and translations

- Administrative follow-up (management of technical bugs and monitoring of changes/improvements to the tool)

- SEA and Display campaigns in coordination with global sales and e-commerce teams.

- Monitoring results (number of visitors, clicks, leads received, leads converted, etc)

- Participation in the BtoB marketing meetings contributing to the improvement and implementation of BtoB marketing plan:

**Qualifications**:

Who are you ?

A results-driven and enthusiastic team player with a customer-oriented mindset and sales knowledge.

Your creativity, autonomy, and proactive nature help you excel in understanding both internal and external environments.

With excellent organizational and project management skills, you deliver tasks on time.

You also possess valuable CRM, Google Analytics, and Excel analysis expertise.

Fluency in French and English is mandatory for this role.

Additional Information

What's in for you ?

- Unique opportunity to develop your career with worldwide Augmented Hospitality leaders

- Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus, and much more !

- Work in a multi-national team

- Hybrid way of working (2 days in the office + 3 days at home)

- Talent development opportunities

- Corporate Social Responsibility activities