B2B Saas Marketer - Lead Generation & Hubspot Crm Specialist Modena

B2B Saas Marketer - Lead Generation & Hubspot Crm Specialist
Modena
Emilia Romagna, Modena

We are a fast-growing B2B SaaS company specializing in  time tracking solutions  tailored for the  Microsoft ecosystem.

Our goal is to help businesses streamline productivity, optimize time management, and integrate seamlessly with Microsoft products.

We are looking for a  results-driven B2B SaaS Marketer  with a strong focus on  lead generation  to join our team and take our inbound marketing efforts to the next level.

Role Overview As a  B2B SaaS Marketer , your primary mission will be to  generate high-quality inbound leads  through strategic marketing campaigns.

You will have full ownership of  demand generation initiatives  and leverage your expertise in  HubSpot CRM  to drive conversion and engagement.

This role requires a deep understanding of all key marketing channels, including  paid marketing, organic growth, social media, content marketing, CRM & lead nurturing, webinars, and email campaigns.

Key Responsibilities Lead Generation Strategy : Develop and execute  data-driven marketing campaigns  to generate inbound leads and accelerate pipeline growth.

HubSpot CRM Management : Utilize  HubSpot  to manage contacts, automate workflows, nurture leads, and track performance analytics.

Paid Marketing : Oversee and optimize  Google Ads, LinkedIn Ads, and other PPC campaigns  to drive MQLs and SQLs.

SEO & Content Marketing : Plan and execute  SEO-driven content strategies  (blog posts, whitepapers, case studies, etc. )

to improve organic visibility.

Social Media & Community Growth : Manage and grow our  LinkedIn and Twitter presence , driving brand awareness and engagement within relevant B2B communities.

Email Marketing & Lead Nurturing : Develop targeted  email sequences, drip campaigns, and newsletters  to engage prospects and move them down the funnel.

Webinars & Events : Organize and promote  webinars, virtual events, and workshops  to establish thought leadership and generate qualified leads.

Marketing Analytics & Reporting : Track, measure, and optimize campaign performance using tools like  HubSpot, Google Analytics, and LinkedIn Campaign Manager.

Collaboration : Work closely with  sales, product, and customer success teams  to align marketing initiatives with overall business objectives.

Requirements & Qualifications 3+ years of experience in B2B SaaS marketing , with a proven track record in  lead generation  and  inbound marketing.

Expert-level proficiency with HubSpot CRM  (workflow automation, lead scoring, reporting, and campaign management).

Strong understanding of  digital marketing channels , including paid media, SEO, content marketing, email campaigns, and social media.

Experience running and optimizing  Google Ads, LinkedIn Ads, and other PPC campaigns.

Hands-on experience with  A/B testing, conversion rate optimization (CRO), and funnel analysis.

Familiarity with  marketing automation and lead nurturing best practices.

Strong  analytical skills  with the ability to translate data into actionable insights.

Excellent communication skills and ability to create  compelling marketing content.

Fluency in English is a must.

Previous experience marketing within the  Microsoft ecosystem  (preferred but not required).

What We Offer Competitive salary + performance-based incentives Fully remote or hybrid work flexibility Access to cutting-edge marketing tools and technologies A fast-paced, collaborative environment with growth opportunities The chance to work on an innovative product in the  B2B SaaS  space How to Apply If you are passionate about  B2B SaaS marketing, lead generation, and HubSpot CRM , we'd love to hear from you!

Apply now by sending your  resume and a brief cover letter  detailing your relevant experience and success stories.

Join us in revolutionizing time tracking for the Microsoft ecosystem!