Biddable Specialist Milano

Biddable Specialist
Milano
Lombardia, Milano

Scope of Work: Being responsible for (1) managing Search/Display/video/Social Media campaigns across a number of assigned accounts, (2) optimizing campaigns on a daily basis, in accordance with the digital marketing strategies and technical changes of the digital landscape, and (3) analyzing insight from in-house and third-party analytics data, in order to implement innovative management techniques to maximize campaign performance across each assigned account. Qualification:Bachelor's degree2+ Experience in performance marketing (mandatory)Familiar in setting and optimizing ads, preferably in a digital agency environmentSpecialist in various online advertising channels such as SEA, GDN, Meta, DV360 and similarExperience in tracking adv campaigns through main Ad ServersProficient in MS Office (PowerPoint, Excel and Word)Experienced in managing client budgetsOutstanding communication and negotiation abilityCustomer-service orientationStrong analytical skillsBasic knowledge of Google Analytics and other major third-party analytical platformsGood knowledge of written and spoken EnglishResponsibility:To acquire in-depth knowledge of marketing channels, including Paid Search, Meta, GDN, ProgrammaticTo develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/projectTo set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectivesTo manage budgets in line with the target KPIs and strategiesTo measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behaviorTo carry out daily optimization for a number of assigned on-going accountsTo produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIsTo present biddable plans and reports to clientsTo work closely with various departments to ensure that each campaign is kept up-to-speed with progress and resultsTo freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up-to-date and relevant by networking/researching/reading blogs and news sources