Biddable Specialist
Scope of Work: Being responsible for (1) managing Search/Display/video/Social Media campaigns across a number of assigned accounts, (2) optimizing campaigns on a daily basis, in accordance with the digital marketing strategies and technical changes of the digital landscape, and (3) analyzing insight from in-house and third-party analytics data, in order to implement innovative management techniques to maximize campaign performance across each assigned account.
Qualification: Bachelor's degree 2+ Experience in performance marketing ( mandatory ) Familiar in setting and optimizing ads, preferably in a digital agency environment Specialist in various online advertising channels such as SEA, GDN, Meta, DV360 and similar Experience in tracking adv campaigns through main Ad Servers Proficient in MS Office (PowerPoint, Excel and Word) Experienced in managing client budgets Outstanding communication and negotiation ability Customer-service orientation Strong analytical skills Basic knowledge of Google Analytics and other major third-party analytical platforms Good knowledge of written and spoken English Responsibility: To acquire in-depth knowledge of marketing channels, including Paid Search, Meta, GDN, Programmatic To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project To set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives To manage budgets in line with the target KPIs and strategies To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior To carry out daily optimization for a number of assigned on-going accounts To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs To present biddable plans and reports to clients To work closely with various departments to ensure that each campaign is kept up-to-speed with progress and results To freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up-to-date and relevant by networking/researching/reading blogs and news sources
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