Booking Manager - Influencer Marketing Italy Milano

Booking Manager - Influencer Marketing Italy
Milano
Lombardia, Milano

Job Description SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production.

Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people.

The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations.

They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Requirements Job Overview: The Booking Manager will lead all influencer negotiations for the L'Oréal Group, ensuring fair and strategic partnerships across divisions.

This role focuses on cost optimization, relationship building, and fostering synergies while maintaining accurate industry benchmarks through tools such as Shinebuzz and Traackr.

Key Responsibilities: Influencer Negotiations & Cost Management: Negotiate influencer collaborations based on KPIs and rate cards established by the L'Oréal Group and industry benchmarks.

Analyze historical data to ensure cost efficiency and maximize budget utilization.

Optimize costs while maintaining high-quality partnerships and achieving agreed-upon cost KPIs.

Relationship Building: Develop and maintain strong relationships with influencers, agencies, managers, and other stakeholders.

Foster collaborative and human connections between L'Oréal Group brands and content creators.

Collaboration & Strategy: Work closely with the Account Supervisors and Account Executives to align on campaign objectives and influencer selection.

Ensure synergies across L'Oréal Group divisions and brands to achieve optimal results.

Utilize tools like Shinebuzz and Traackr to maintain accurate and up-to-date benchmarks aligned with industry standards.

Skills & Qualifications: Required Skills: Collaborative and a strong team player.

Exceptional networking and relationship-building abilities.

Proactive and resolute with persuasive communication skills.

Strong negotiation and strategic thinking skills.

Languages: italian native, english full working proficiency (verbal and written) Experience: Extensive knowledge of the influencer marketing industry, including agencies and influencer dynamics.

Proven experience with tools like Shinebuzz and Traackr.

Demonstrated ability to optimize costs and manage high-volume negotiations effectively.

Have work permit in Italy and live in Milan Benefits What We Offer: A dynamic and collaborative work environment with a global impact.

Opportunities for professional growth and leadership development.

Competitive salary and benefits package.

The chance to work with iconic brands and lead groundbreaking campaigns.

Requirements Job Overview: The Booking Manager will lead all influencer negotiations for the L'Oréal Group, ensuring fair and strategic partnerships across divisions.

This role focuses on cost optimization, relationship building, and fostering synergies while maintaining accurate industry benchmarks through tools such as Shinebuzz and Traackr.