Bosch Ebike Country Marketing Manager In Italy Milano

Bosch Ebike Country Marketing Manager In Italy
Milano
Lombardia, Milano

Company Description

**At Bosch, we care; for you, our business, and our environment.

Let's turn visions into reality.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives.

Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world.

Their creativity is the key to innovation through connected living, mobility or industry.

Our responsibility goes far beyond 'business'.

We're independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations.

Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

Join in and feel the difference.

**Job Description**:

At Bosch eBike Systems, we develop innovative products and services that make eBiking even more fascinating - from highly efficient drives units and the first production-ready ABS for eBikes to smart connectivity solutions.

For sustainable mobility that is fun.

As the country Marketing Manager at Bosch eBike Systems, you are responsible for the communication and the marketing activities in Italy in close collaboration with the Headquarter in Germany.

You will be in a team of two persons responsible for marketing in Italy.

Based on the global marketing strategy and objectives, you will support the rollout of global marketing activities and additionally define and execute local marketing activities across all marketing channels.

**What will you take care of?

- Responsible of national B2C events management for sport and leisure.

- Planning and implementation of local **eBike events** for end consumers, to support IBDs and for OEMs on demand, for segment related to sport and leisure.

- Responsible for **Sales Marketing activities** **towards IBDs** in close collaboration with service support team in the country

- Cooperation with tourism partner to reinforce brand positioning and product awareness

- Continuously monitor/analyze the market/competitive situation and prepare **regular reports on** **market situation and marketing activities in the sport segment**:

- Responsible for the **operational implementation of the global marketing** **activities across the customer journey and all marketing channels** for sportive segment

- Responsible for a **strong local online presence** including content planning of the local end consumer website and social media activities for sportive segment and leisure activities

- Brand ambassadors management and sponsoring for sportive topics.

**Qualifications**:

**What distinguishes you?

**Education**:

Completed university studies (master degree or equivalent) in marketing/communications

**Experiences and Know-How**:

- 3-5 years' experience in B2B2C marketing (retail and end-consumer) in the sport industry with a strong focus on outdoor activities, bicycle and eBike.

- Experience in project management of marketing mixes (events, online, sales marketing, sponsoring)

- Knowledge and skills of common marketing tools and methods, excellent communication skills

**Personality**:

Ready for action, flexible, team player, hands on mentality, passionate cyclist

**Working style**:

Professional, entrepreneurial spirit, target

- and result-oriented, self-reliant and highly committed

**Languages**:

Excellent spoken and written in Italian and English

Additional Information

Bosch is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability or any other protected class.