Brand And Product Marketing Manager Bardi

Brand And Product Marketing Manager
Bardi
Emilia Romagna, Bardi

Fascinated by the future and captivated by technology Smart, driven and want to make a difference in the world

Youll fit right in.

Join a diverse team at Visa, where your individuality fits right in.

We can provide the opportunity to shape the payments experience globally.

Together, lets transform the way the world pays.

Think you know us

Our mission is to connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive.

Individuality fuels our brand and our global team were proud that we are a talented team of 15, individuals with unique backgrounds, perspectives and experiences.

Therefore, we understand that you are much more than your day job.

We encourage quality of life outside of the office, whether s taking advantage of agile work schedules or our wellness programs, Visa respects and encourages meaningful work/life balance for everyone.

In addition, we offer market leading salary and have a fantastic benefits offering.

So, if youre not satisfied with the status quo, we can satisfy your desire to explore new territory, giving you the runway to really make an impact, whilst connecting you with teams around the world in a truly inclusive culture that celebrates our uniqueness.

If you think you could support Visa as a Brand and Product Marketing Lead, we want to hear from you together, lets make Visa a great place to work.

Job Description and Responsibilities What we expect of you, day to day.

Reporting to the Brand & Product Marketing Leader in Italy, you will lead the development, production (in-market), execution and tracking of holistic brand campaigns for consumers in the market and manage media plans and media execution with a focus on digital media.

You will convert and/or adopt international brand campaigns for the local market based on local consumer insights

You will make sure that the development is in-line with global marketing strategy and execution delivers on the strategic priorities for the Southern European cluster.

You will drive and manage the decision-making process based on clear and rationale recommendations.

You will partner with marketing, product owners, and client facing teams to identity and execute upon opportunities to effectively market Visa products.

You'll own budget and cross-channel implementation of projects and ensure consistency of communications across all product platforms and customer facing materials

You will own the planning process within the Visa planning cycle which covers budget and market activation (block plans)

You will develop and/or oversee B2C/B2B2C marketing programs to communicate with your in-depth knowledge the benefits of Visa products to increase cardholder acquisition, usage and loyalty

You will take the lead that planned marketing activities align with key Visa priorities and client objectives and have well defined business and marketing KPIs

You will conduct analysis and provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external clients.

You will manage and take the lead with agency partners to execute integrated marketing programs and communications.

You will champion the brand position and the brand strategy in the market

You will leverage global sponsorships through marketing activities and manage full flash integration into the local brand campaign.

Qualifications Thinking about careers differently. . .

At Visa we are passionate to offer our employees compelling career growth opportunities.

As such, even if you dont have experience of this function there could be skills or experiences which would transfer well.

For this role the key skills required are:

Proven, first-hand knowledge of the Italian market

Strong strategic marketing background with high level of experience delivering measurable business results

Have a marketers heart to move things forward and be inspirational to evolve marketing programs.

Experience with leading, developing and implementing multi-channel marketing programs and comfort using data to optimise paid media

Provide significant input to campaign and program development strategic and business objectives

Strong analytical and problem solving skills, with demonstrated intellectual and analytical rigor

Adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business

Good understanding of Visas business environment and payments eco-system

Demonstrated ability to work in a complex organisation with multiple stakeholders to deliver accurate and on-time project deliverables

Provide significant input to drive efficiencies and improve processes

Excellent project management skills and attention to detail

Advanced skills in Microsoft PowerPoint, Word, Outlook and Excel

Fluency in English and Italian

Additional Information Think you have what takes

If you are interested in a career that will challenge and inspire you wed love to hear from you!

Diversity & Inclusion

Universal acceptance for everyone, everywhere, is not only our brand promise, s the foundation of our company culture.

We foster a feeling of connectedness in the workplace, support diversity of thought, culture and background, fight for important initiatives like Equal Pay and actively work to eliminate unconscious biases that hold us all back.

By leveraging the diverse backgrounds and perspectives of our worldwide teams, Visa is a better place to work and a better business partner to our clients.