Brand Communication Specialist - Construction L'aquila

Brand Communication Specialist - Construction
L'Aquila
Abruzzo, L'aquila

COMPANY PROFILE:

PRIMARY FUNCTION:

The Brand Communication Specialist (BCS) is a resource operating within the CE Europe Brand Communication Team.

She/He is the main responsible for the implementation of the regional communication strategy and plan, liaising with different functions and stakeholders inside (Product and Parts & Service managers, local field Marketing Managers, CRM Team, etc ) and outside (creative, digital, PR agencies, etc ) the company.

RESPONSIBILITIES:

The main responsibilities of this role are:

- Social media management - Strategy definition according to business drivers (product and service launches, events, promotions, etc ); editorial plan definition, implementation and monitoring; contents / posts / creativity definition to convey the brand messages (including proper tone of voice by post and channel); social channels daily monitoring and day by day pages moderation in coordination with the digital agency; main KPIs monthly monitoring and reporting.

- Website and online tools management - Define website contents updates (homepage highlights, news, products, services, pictures, videos, brochures, promotions, etc ) granting proper tone of voice, SEO optimization and full integration with the general digital marketing strategy; monthly analytics reporting; guidelines supervision on new websites / website updates according to brand visual identity; ensure constant update of regional image / video bank and marketing tools according to markets / dealers and other internal functions needs.

- Digital paid adv and lead management - In cooperation with the CRM Team identification of possible processes / sources to increase quality and quantity of generated leads and their proper management through the sales process; digital sponsored campaigns definition (search engine, display and social media) and management according to business drivers (products and services launches, events, promotions, etc ); budget management and campaigns implementation in cooperation with the digital agency; KPI monitoring, reporting and final ROI measurement.

- Photo / Video shooting coordination - Definition of agency briefing in agreement with Product and Parts & Service marketing; on site coordination during photo / video shooting granting the collection of the contents needed to implement the integrated communication strategy; follow-up of post-production / editing activities and final approval process.

QUALIFICATIONS & REQUIREMENTS:

- Degree in marketing and communications preferred choice

- 3-5 years of professional experience in similar role

- A wide degree of creativity, must be confident communicator

- Excellent project management and planning skills

- Able to work under pressure and lead different project simultaneously

- Fluent in English - French or German as additional European language preferred

- Readiness to work in an international organization; teamwork orientation

- Travel Requirements (National/International/Expected % of time): Occasional depending on business needs (events, photo / video shooting, etc )

SKILLS:

- Able to interact with different teams, cultures and stakeholders inside and outside the company

- Able to identify priorities and urgencies; problem-solving attitude

- Very good communicator, able to explain and present in a clear and efficient way

- Creative mind-set, capable to think out of the box

- Excellent knowledge of MS-Office suite

- Solid knowledge of Google Analytics and Facebook Insights and Ads tools

- Good knowledge of photo (Photoshop / Illustrator) and video (Adobe Premiere) editing tools