Brand Management - Curricular Internship Bardi

Brand Management - Curricular Internship
Bardi
Emilia Romagna, Bardi

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2021, the company reported approximately $22 billion in annual sales, 69, 000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies.

Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence.

Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

**This role in summary**:

As an intern you will work within the Hotpoint Brand Team, reporting to the Brand Manager responsible for the laundry category and supporting in crafting and executing 360 brand marketing plans to drive growth and profitability and improve Brand Health Metrics in EMEA markets.

Moreover you will have the chance to contribute to a highly strategic cross brand and cross category communication project on Sustainability.

**Your responsibilities will include**:

- Support the product launches (also beyond the laundry category), working closely with cross-functional teams to develop and execute ATL and/or BTL activations;

- Collaborate with agencies and partners on the development of strategic communication projects, for online and offline channels;

- Support local markets to attend business requests;

- Execute your own projects to support the brand strategy;

- Preparation of presentations to key stakeholders;

- Participate in relevant discussions with stakeholders to plan the future strategy for Hotpoint laundry.

**Minimum requirements**:

Are you:

- a Master's Degree student in Marketing, Business Administration, Communications, Economics, or related fields?

- a proficient English speaker?

- a strong team player who shares our values and drive for innovation?

- a proactive and results driven individual with an enthusiasm to get the job done?

- digitally savvy and up to date on social trends?

**What we offer**:

You can expect to gain so much more than a 6-month internship:

- great business exposure and hands-on experience

- full accountability of your own project

- constant support and interaction with our managers

- competitive reimbursement

- free company canteen on workdays

- smart, open space and hi tech office environment

- the opportunity to work into the number one major appliance manufacturer in the world.

Sounds interesting?

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers.

Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.