Brand Manager Lazio

Brand Manager
Roma
Lazio, Lazio

As we continue to develop new products and to expand our franchise in Specialty Care business, we are consistently looking for new talents. For Specialty Care Category we are currently looking for an enthusiastic and highly motivated Brand Manager, focused on Anti-infective portfolio. MISSION:Directly reporting to the Specialty Care Marketing Lead, he/she will contribute to the development and implementation of comprehensive and innovative customer-focused brand plans.

He/she will work in partnership with the Senior Brand Manager supporting the growing Anti-infective portfolio, including the launch of a new asset. MAIN RESPONSIBILITIES:Support the development and implementation of customer-focused brand plans, programs and initiatives in collaboration with cross-functional colleagues. For new AI brand, work in partnership with Sr Brand Manager to plan and execute local launch. Closely cooperate with Field Force and Medical colleagues to effectively deliver tactical plans. Lead omnichannel plan definition and execution, in collaboration with the omnichannel marketing team, ensuring full adherence to internal and external policies. Work closely with the International Commercial Office (ICO) team to localize global strategies and tactics, with a special focus on reuse of branded and unbranded campaigns. Collaborate with local creative agency to implement tactical and communication plan. Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws regulations. BASIC QUALIFICATIONUniversity Degree (scientific or economic)2-3 year experience in pharmaceutical marketingKnowledge of Anti-infective therapeutic area (preferred)Fluency in Business English and ItalianExperience working within matrix organizationsGood knowledge of computer skills and web Marketing Expertise/attitude to public speakingAdherence to Pfizer Values: Courage, Excellence, Equity and Joy.

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