Brand Manager Italia Lazio

Brand Manager Italia
Roma
Lazio, Lazio

Important multinational company in the pharma sector is looking for a Brand Manager for its headquarters in Rome.

Role purpose

Implements and monitors product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions.

Key Responsabilities

- Analyze how the brands are positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to "take action"

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Knowledge / Experience

- Brand management in FMCG/Consumer Health company experience required (Food Supplements/Medical Devices a plus)

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

- University degree (ideally Marketing/Business/Statistics/Management)

- 4 years professional experience in Consumer HealthCare/Pharma

- Advanced English

- Knowledge analysis of market data (IQVIA/NewLine/Nielsen)

- Advanced Microsoft Office

- Digital Marketing experience is a plus