Brand Manager Italy
AB Parfums is a company with headquarters in Milan that works in the selective perfume and skincare & sun care sectors.
It creates, develops and distributes worldwide the perfume lines of Trussardi, Laura Biagiotti, Angel Schlesser, Mandarina Duck, and Armand Basi and also Anne Möller skincare & sun care products.
Letting the consumer dream through the magic and uniqueness of its products, developing a sustainable and responsible business model, is the mission of AB Parfums.
In constant respect of the identity and uniqueness of each brand, AB Parfums creates fragrances and products for the care and protection of the skin, also paying great attention to design and communication, collaborating with major international talents in the sector.
The company has branches in strategic markets such as Italy, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Spain, and Portugal and is run by professionals in the sector with a team of about 200 employees that breathes and transmits excellence made in Italy.
The products are distributed in more than 80 countries in Europe, the Middle East, the Far East and Asia, the United States and Latin America.
A direct presence on strategic markets such as Italy, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Spain, and Portugal.
Highly qualified professionals who have helped make AB Parfums a point of reference in the international cosmetics and perfumery sector. Purpose of the role:Reporting directly to the Marketing Manager Italy, the Brand Manager will be responsible for developing, implementing and executing strategic marketing plans for the assigned brands. Responsibilities:The candidate will be responsible for executing the marketing strategy for the assigned brands. Proactively develop and execute local go-to-market strategy, working in close collaboration with the international team to ensure correct execution, highlighting local needs and sharing best practices;Manage the marketing plan and related touch points (ATL/BTL);Manage the marketing budget of the assigned brands;Work in close collaboration with the trade marketing and sales team to ensure alignment and excellent execution;Monitor the performance of assigned brands: in-depth monitoring of market share, analysis of sales and ROI of key activities and investments;Coordinate rolling forecast pocess, working closely with demand and sales function. Requirements: 8+ years of experience in marketing and brand management, preferably gained in companies in the Beauty sector.
Strong product and fashion attitude. Ability to understand current market trends. Entrepreneurial attitude, result-oriented, problem-solving skills. Collaboration and team working. Strong analytical skills.
Fluency in English; knowledge of the French language is a plus.
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