Brand Manager Oral Health
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
Brand Manager Oral Health
About the role
As Brand Manager in the Oral Health category you will be responsible for guaranteeing the full management of the the brand strategy, in cooperation with the Commercial Teams, the Technical functions (Regulatory, Legal, Medical, Quality) and the Creative/Media agencies.
Key responsibilities
- _ Development of the 3-years brand marketing strategy for Italy_
- _ Definition of the activation plan across channels (including e-comm), tracking and monitoring of the activities, ROI evaluation_
- _ Sell-out/sell-in analysis and sales forecasting_
- _ Plan and oversee marketing campaigns, including advertising, promotions, and social media initiatives_
- _ Actively work on successfully land the Global innovation pipeline_
- _ Work closely with cross-functional teams such as Global Marketing, trade marketing, sales, to ensure alignment and integration of brand strategies_
- _ Brand P&L management, including A&P budget management_
- _ Provide leadership and guidance to brand team members, fostering a collaborative and innovative work environment. _
Qualifications and skills
We are looking for professionals with these required skills to achieve our goals_:_
- _ Relevant previous experience in a similar role, preferably in FMCG or Consumer healthcare_
- _ Management Degree (preferably Economics, Marketing Management)_
- _ Proficient English_
- _ Marketing mix pillars: extensive knowledge of consumer market drivers, methods, levers to activate brand (including media)_
- _ Excellent analytical skills with the ability to interpret data and derive actionable insights. _
- _ Structured and data driven mindset, with a true passion for communication and marketing_
- _ P&L management_
- _ Consumer insights & segmentation_
- _ Commercial acumen, strong team player, proactive, positive and able in creating and managing collaborative relationships at all levels_
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in
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