Brand Manager Respiratory Milano

Brand Manager Respiratory
Milano
Lombardia, Milano

Brand Manager Respiratory

At AstraZeneca, we believe in the potential of our people, and we'll develop you beyond what you thought possible.

We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca, providing a coordinated environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca's priorities.

In the last 15 years, AstraZeneca has built and strategically acquired one of the most promising Oncology pipelines in the industry.

We are helping patients by redefining the cancer treatment paradigm in four main disease areas - breast, ovarian, lung and hematological cancers.

Our approach is focused on using ground-breaking science to further our understanding of cancer and make a positive impact on changing patients' lives.

As **Brand Manager Respiratory** you will collaborate to manage all marketing activities of assigned product to support company objectives and you'll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients' lives.

**MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Head of Marketing Respiratory you will develop and implement brand strategy and marketing plans as well as analyze the market segment, including identification of key growth drivers, opportunities and risks.

May include determination of distribution channel solutions (including digital, social media, inside sales).

Your responsibilities will comprise the following aspects:

- Collaborate in the definition of brand strategy and responsible for development of marketing plans, in line with the Italian legislation, AstraZeneca compliance and procedures

- Support the team in the Brand Plan by liaising with the Cross-Functional team and collaborate with the Sales to implement and manage all go-to

- market activities

- Develop promotional materials for the sales force to support effective sales effort and educate sales representatives on company and competitor drugs

- Liaise and collaborate with Global and European marketing team to highlight local needs and customer insights, share best practices and ensure a right execution of global strategy

- Work with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats, monitor brand and competitive performance, develop budgets, monitor expenses and KPIs for the brand

- Involve and interact with KEEs to organize and implement innovative projects and meeting based on patient centricity

- Ensuring high Corporate image around Scientific Community

- Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

**ESSENTIAL REQUIREMENTS

- Business or Scientific Degree

- At least 1 year experience in healthcare/biopharma industry or marketing

- Understanding of commercial strategy

- Ability to engage cross-functional working groups and teams

- Strong project management skills

- Strong communication skills

- Comfort operating in a highly regulated environment and industry

- Proficiency in English and Italian