Brand Manager Rheumatology Lazio

Brand Manager Rheumatology
Roma
Lazio, Lazio

Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at www.abbvie.com.

Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Job DescriptionScopeDrive the tactical implementation of the Brand Strategy, according to global and local processes and procedures. Main ResponsibilitiesBusiness & Financial AcumenBe aware of the Brand Financial processes:Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range Plan. Analysis to InsightsExecute:Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collection. Customer StrategySupport the development of the Brand & Functional Plan, in alignment with the Brand strategic framework. Marketing Mix OptimizationImplement all activities related to the Functional PlanProvide an innovative, patient-centric mindset and a multi-stakeholder approach to meet strategic Brand objectives. Effective EngagementSupport the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesContribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team. Internal & External Stakeholder AlignmentBuild strong relationships with internal stakeholders. Demonstrate a deep understanding of the external stakeholders' needs and behaviors through effective presence in the field and robust connection with the In-Field Team. Main StakeholdersExternal: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management TeamQualificationsSkills and Experience:• Degree level education (or equivalent), preferably in Life Sciences or Economics• Minimum 2 years of relevant marketing experience with a proven track record of success within Biotech/Pharma/FMCG• Strategic Thinking attitude• Excellent analytical and communication skills• Proven working knowledge of the healthcare environment• Project Management skills• Local and international mobility• English language proficiency verbally and in writingPreferred• Infield Experience• Experience in Marketing/Brand Management role, ideally within Immunology• Product launch management experienceAdditional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit here. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more.

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