Brand Manager Rheumatology Lazio

Brand Manager Rheumatology
Roma
Lazio, Lazio

Company Description

**Job Description** Scope

Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.

**Main Responsibilities

**Business & Financial Acumen

- Be aware of the Brand Financial processes:

- Budget allocation and monitoring

- Monthly performance analysis

- Brand S&OP preparation

- 1-year Financial Plan & Long-Range Plan.

**Analysis to Insights

Execute:

- Market & Brand Analysis and Market Research

- Trends monitoring and Market/Competitive/Customers actionable insights collection.

**Customer Strategy

- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.

**Marketing Mix Optimization

- Implement all activities related to the Functional Plan

- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

**Effective Engagement

- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences

- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.

**Internal & External Stakeholder Alignment

- Build strong relationships with internal stakeholders.

- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.

**Main Stakeholders

- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)

- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

**Qualifications** Skills and Experience**:

- Degree level education (or equivalent), preferably Life Sciences or Economics

- Minimum 2 years of relevant marketing experience with proven track record of success within Biotech/Pharma/FMCG

- Strategic Thinking attitude

- Excellent analytical and communication skills

- Proven working knowledge of healthcare environment

- Project Management skills

- Local and international mobility

- English language proficiency verbally and in writing

**Preferred

- Infield Experience

- Experience in Marketing/Brand Management role, ideally within Immunology

- Product launch management experience

**Additional Information

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