Brand Manager, Rome Lazio

Brand Manager, Rome
Roma
Lazio, Lazio

The Brand Manager will implement and monitor product/brand marketing plans to achieve sales and profit objectives, working closely with local and global stakeholders. Scope of the RoleAnalyze how our brands are positioned in the market and crystalize targeted consumers insightsTake brand ownership and provide the vision, mission, goals and strategies to matchTranslate brand strategies into brand plans, brand positioning and go-to-market strategiesEstablish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issuesBrand P&L management, in line with targets, to ensure financial shapeExperience RequiredThe key requirement is Brand management experience within the FMCG/Consumer Health/Pharma sector (Food Supplements/Medical Devices a plus)Experience in devising campaigns that engage, inform and motivateUniversity degree (ideally Marketing/Business/Statistics/Management)Excellent understanding of the full marketing mixBe able to demonstrate creativity and ability to think outside of the boxExperience working cross-functionally with internal and external partners (creative, media, market research agencies)Strong analytical skills and data-driven thinkingGood communication and interpersonal skillsComfortable working with numbers, metrics and spreadsheetsAdvanced EnglishKnowledge of market data analysis (IQVIA/NewLine/Nielsen)Advanced Microsoft OfficeDigital Marketing experience is a plusBenefitsWe believe our people are our greatest asset.

Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Hybrid Working ApproachWe love our offices and the setting they provide for in-person collaboration and celebration.

But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Applicants please note: To apply to this position please click the APPLY button at the bottom of the application.

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Thank you.

We are an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.

Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities.

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