Brand Manager Specialty
Site Name: Italy - Verona Posted Date: Oct 16 2024 We create a place where people can grow, be their best, be safe, and feel welcome, valued, and included.
We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
As a Brand Manager Specialty, you will be part of a dynamic team working across different indications.
You will be leading key projects focused on the development of HCP promotional tactics to execute the brand strategy with the opportunity to gain experience in multichannel promotional tactics.
Key responsibilities include: Effectively support the development and the execution of the business plan, through a deep understanding of the customer needs and the market dynamics.
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation.
Establish and maintain an understanding of the operating environment, market access dynamics, competitive intelligence, clinical data and trends.
Understand the external context and closely interact with key external stakeholders in order to identify and execute innovative initiatives and partnerships.
Lead localization of customer global materials and implementation of omnichannel plans.
Interact closely with sales force to ensure clear understanding and implementation of Product Marketing plans, timely updates of product's evolution.
Partner closely with the Global team to ensure consistent market understanding, flawless co-creation of overall strategy and assets.
Effectively work in cross-functional teams partnering with sales, medical and market access functions.
Define the sales forecasts and demand plan in collaboration with Finance partner and Marketing Director.
Measure and track performance of key tactics.
Basic Qualifications & Skills: BS/BA level or Masters degree level, marketing AND Field experience (or other relevant commercial experience in pharmaceutical industry).
Ability to anticipate quickly the developments in the market and to translate into threats/opportunities for business teams and GSK strategies.
Ability to learn new concepts and data quickly along multiple dimensions - including but not limited to: scientific data, business drivers/ challenges, public health influences and influencers.
Tenacity to gain buy-in quickly and move new ideas or concepts through the GSK approval process in a manner that's consistent with the GSK values and leadership behaviors.
Ability to conceive, develop, and execute multi-channel marketing and/or business plans.
Ability to travel as required ( Teamworking and Communication Skills.
Fluent written and oral both Italian and English.
Preferred qualifications: Knowledge of specialty market dynamics.
What we offer: Permanent contract in a very inclusive environment.
Smart Working up to 50% for eligible roles.
Performance Reward.
Company car.
Flexible Benefits.
Company Healthcare Plan.
Integrative pension fund.
Employee Assistance Programme.
Tax assistance.
Personal parcel delivery service.
Local nursery agreement.
Free Company canteen.
Coffee Corners.
Closing Date for Applications – 23 ottobre 2024 Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.
#LI-Hybrid Why GSK?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
GSK is an Equal Opportunity/Affirmative Action Employer.
All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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