Brand Manager, Sweetarts Ferrara

Brand Manager, Sweetarts
Ferrara
Emilia Romagna, Ferrara

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9, 000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U. S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Brand Manager, SweeTARTSJob Location: ChicagoWant to make an impact? In this role, the Brand Manager translates brand positioning and strategies into an actionable go-to-market approach across U. S. market and partners with International team on global growth initiatives. This role is responsible for both short-term and long-term business planning across base business and innovation. The Brand Manager will have P&L accountability to deliver brand growth objectives with focus on both top and bottom line.

The Brand Manager will be a leader within our Ferrara One Community – and will help lead our culture – living and driving our Core Values of Empowerment, Collaboration, Agility, Integrity, and Empathy.

Ways you will make a differenceSupport the translation of brand positioning and strategies into an actionable go-to-market approachLead communication and equity development to drive unique, premium brand positioning in the market, with consideration of a multi-funnel, omni-channel approachLead Brand Marketing projects with commercial implications (e. g. , innovation, renovation, price/pack architecture)Support cross functional collaboration across key internal stakeholders (e. g. , Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goalsLead portfolio management and simplification initiatives, ensuring portfolio is both productive and represents premium brand positioningPursue continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitorsOwn Profit & Loss responsibility for portfolio, managing to both topline and bottom line brand goalsPartners with International team on global growth initiatives

Skills that will make you successfulActing like an owner with drive for resultsStrong interpersonal and collaboration skillsCross-functional stakeholder managementStrong attention to detail with focus on planning and organizingAbility to manage and prioritize multiple projects at one timeProblem-solving and possibility mindsetAbility to work collaboratively in a fast-paced environmentStrong communication skills demonstrating clarity, simplicity, and flexibility by audienceAbility to navigate ambiguity and drive simplicity with complex portfolioExperiences that will support your successBachelor's degree required, MBA preferredMinimum 7-10 years experienceProficiency with the Microsoft Office suite

Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities.

EQUAL OPPORTUNITYWe are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law.

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