Brand Marketing Manager (Vogue Italia)
Job DescriptionLocation:Milano, MIThe RoleCondé Nast Commercial Creative Italy is seeking a Manager of Brand Marketing for its most iconic fashion brand: Vogue Italia.
This role will work closely with Editorial, category-led Creative Strategists and other cross-functional partners (e. g.
Video, Creative, Research & Insights, Events) to drive commercial revenue by ideating, building and socializing brand programs with both global importance and local expression, curated for the platforms and nuances of the market.
The role will be responsible for determining where and how Vogue Italia needs to show up in the world to drive relevance for audiences and advertisers.
The ideal candidate is passionate about the culture of fashion, and a strategic, fast-moving marketer who recognizes the unique opportunities that Vogue Italia unlocks in the hearts and minds of our audience.
Candidates should be energized by the idea of forging a new path in the media landscape and excited to tackle new creative challenges every day. Primary ResponsibilitiesHandle daily interactions with internal stakeholders to help shape and vet brand-led revenue requests for local and global programsIdentify creative opportunities by understanding Vogue Italia's audience, the competitive landscape, and industry trends to help differentiate us from competitorsConsult in brainstorm and work with category-based teams to marry advertiser initiatives with creative concepts that are authentic to Vogue Italia's ethos and voiceHelp articulate the brand's GTM to educate sales and marketing teams on full suite of products, initiatives and partnershipsWork closely with Vogue Italia's Editorial Team and Editor-in-Chief to develop and package sponsorship opportunities for editorial tentpole events (e. g.
Vogue Closet, Forces of Fashion)Develop proactive opportunities to draw endemic fashion and non-endemic (e. g.
Auto, Tech, Finance) advertising partners to the brand across all platforms (e. g.
print, video, digital, social, experiential)Evangelize editorial programs and products internally and externally.
Act as internal spokesperson, attending sales calls to articulate and sell-through partnerships when warrantedPrimary Skills & Qualifications5+ years qualifying experience, preferably in a Fashion, Beauty or Luxury Brand Marketing teamProfessional working proficiency in Italian & English, both written and spokenExperience and a passion for content publishing, brand marketing or digital mediaDeep knowledge of trends, audiences and scaling commercial opportunities within the Italian marketHigh knowledge of (or passion for) the Fashion industry is a strong plusDemonstrated detailed thinking, exemplary accountability and follow throughNext-level attention to detail with an appreciation for process documents and trackersWork ethic and interpersonal skills that inspires collaboration and motivate creative thinkingAbility to manage multiple priorities in a high-volume, fast-paced environmentInsightful problem solvingDesired Skills & QualificationsOur biggest fan & an industry expert- Tapped into Condé Nast's brands and culture, with an interest in the topics that we live and breath: fashion, luxury, and design, music & the arts, food & travel, health & wellness, media & entertainment, and moreA true creative- Independently from being a visual storyteller or an operations wiz, the person knows that creativity means a lot more than the traditional sense of the word and is able to add an innovative creative spin/solution to any projectA team player- The Commercial Creative team works closely with other cross-functional partners on a daily basis, so being an open collaborator who is willing to take on essential tasks when needed is crucialA savvy problem solver- Able to find innovative solutions and pivot quickly when curveballs are thrown their wayA people person-Capable of getting the best out of a team/client/partner while maintaining great relationships, and approaching situations with a positive attitudeAn organized self-starter- Excellent at working independently, being proactive and going through tasks in an organized mannerA champion of diversity and inclusion- you prioritize diverse perspectives, voices, and collaborators in all regionsAbout CNCCCondé Nast, the world-renowned media company, is a portfolio of iconic brands (Vogue, The New Yorker, GQ, Vanity Fair, and many more) that champion exceptionality and inspire community.
Condé Nast Commercial Creative — Condé Nast's global marketing, creative, experiential and production arm — transforms the stronghold that company brands have on hearts and minds into elegant and actionable content, programs, and partnerships.
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