Brand Operational Marketing Manager Torino

Brand Operational Marketing Manager
Torino
Piemonte, Torino

We are looking for a Brand Marketing Manager to join the BasicNet Group.

Job description: Declination of the brand communication strategy on all consumer touchpoints: digital, PR, Instore and ADV at a global level.

Planning and management of co-branding activities, sponsorships and brand events managed directly or in collaboration with local markets.

Definition of digital brand campaigns.

Monitoring and understanding of licensees local advertising activities by actively working to increase partners investments, collaboration with the most important countries for the activation of global projects / launches.

Development of communication materials to support the launch of collections.

Main activities Plan product/collection launches and coordinate content creation: - brand guidelines and presentations - lookbooks, e-commerce and digital contents - instore materials - media kits for press launches Execute marketing plan: - manage co-branding activities, sponsorships, special projects and events - coordinate global PR agencies - VIP and influencer management - manage digital brand campaigns Support licensees on local advertising activities: - collaborate with licensees to decline brand strategy on local markets - review local marketing plans and monitor licensees local investments Position requirements - at least 3 years of experience in a marketing role - fluent in English language