Brand Specialist, Brugal 1888 Lazio

Brand Specialist, Brugal 1888
Roma
Lazio, Lazio

Requisition Id**:1743**Location**:Rome, ITAbout Edrington

Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands.

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category.

Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey.

Edrington also has strategic partnerships for No. 3 London Dry Gin and Wyoming Whiskey.

Remuneration and Package

- Salary €32, 000 - €40, 000

- 39 days holiday + 4 Giving More Days

- Attractive pension

- Share reward scheme

- Global wellbeing programme

- Product Allowance

Position Summary

The Brand specialist is responsible for driving Brugal 1888 brand knowledge & confidence within on trade in Rome and key resorts.

Approximately 70% of the time will be spent focusing on developing Rome and support key initiatives in Milan.

The remaining 30% will be spent developing the brand in seasonal hotspots in Italy.

Your mission will be to segment the market and identify where Brugal 1888 is present and activated and to drive brand engagement.

You will also spend your time implementing trade activities in the targeted universe.

Job Description

Day-to-day you will be responsible for the following:

- Delivering bespoke education for Brugal 1888 and building elevated brand confidence within priority trade accounts (On & Off-Trade) and local wholesalers, inspiring brand advocacy and ensuring front of mind presence

- Introduce new Brugal 1888 releases to all accounts where applicable

- Working collaboratively to identify opportunities of brand presence in the area and recommend change as required

- Regular updates to local marketing and commercial teams on Brugal 1888 performance in the On/Off trade

- Building relationships and trust of key decision makers (e. g.

beverage directors, buyers, bar staff)

- Creating and demonstrating Brugal 1888 serves and rituals to priority On trade accounts

- Working with Brugal 1888 brand team and local marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives

- Identifying key brand building initiatives for Brugal 1888 in collaboration with local commercial teams

- The management and most efficient use of their annual T&E and activation budgets

- Collaborating with other Brand Ambassadors/Brand Specialists, and actively contributing as part of the global education and marketeer network

Skills and Experience

You are a creative thinker with a commercial mindset and have previous experience working in either on-trade, brand ambassador roles and/or in luxury.

A natural presenter, you will be able to influence, build strong relationships and inspire conversations.

You will also be self-driven, highly organised possess great prioritizing skills.

You are fluent in Italian and English, both verbal and written.

A passion for whisky, or the spirits industry, would be advantageous.

Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more.

We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing.

Join Edrington and make a world of difference.