Breast Country Brand Manager - Secondment Lazio

Breast Country Brand Manager - Secondment
Roma
Lazio, Lazio

As we continue to develop new Oncology products and to expand our franchise, we are consistently looking for new talents.

Currently we are looking for an enthusiastic and highly motivated Country Brand Manager to be focused on the Oncology.

Why Patients Need You

- At Pfizer Oncology, we have an industry-leading portfolio of 24 approved innovative cancer medicines and biosimilars across more than 30 indications, including breast, genitourinary and lung cancers, as well as hematology.

- The Country Brand Manager will be responsible for specific activities, promotional and not.

Key Experience Offer of this Role

- Support the development and implementation of strategically and cross-functionally

- aligned customer-focused brand plans, programs and initiatives for the local market to ensure Pfizer meets Brand Revenues and Profit goals.

- Support the development of brand operating plan, working together with all the relevant functions in the identification of customer needs, critical success factors and brand opportunities and issues, and in the definition of all brand programs and initiatives with clear objectives, resources and KPIs.

- Closely cooperate with FF and Medical to effectively coordinate the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading of brand workshops during cycle meetings etc.

Primary Responsibilities

- Drive flawless execution of the marketing & communication activities

- Performance indicator management and marketing intelligence

- Collaborate with Omnichannel Team to enrich communication plan with digital initiatives & tools & make FF confident with delivering digital communication campaigns

- Support the development of country customer-focused brand operating plan, working together with all the relevant functions to identify customer needs, critical success factors and brand opportunities and issues, and to define brand initiatives with clear objectives, resources and KPIs

- Implement Glocal projects and promotional campaigns, ensuring local approval and cooperating with Medical Managers for the adaptation according to local needs and Pfizer internal policies and regulatory requirements and represent Italy in the Glocal Tabel 2. 0

What You Offer

Basic Qualifications

- University Degree (scientific or economic)

- 2-year experience in the pharmaceutical and healthcare environment

- Knowledge in Specialty Market and Products

- Experience with matrix organization working

- Fluency in Business English and Italian (the English Language knowledge will be assessed during the interview)

- Good knowledge of computer skills and web marketing

- Expertise/attitude to public speaking

- Business Acumen - understanding of revenues drivers for the brand in local Country

- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.

Preferred Qualifications:

- Acts Decisively

- Seizes Accountability

- Peer Relationships

- Change Agile

- Self Awareness

- Grows Self

Other Job Details:

Please send resume in English.

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Purpose

-Breakthroughs that change patients' lives. . . At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence.

Our breakthrough culture lends itself to our dedication to transforming millions of lives.

-Digital Transformation Strategy

-One bold way we are achieving our purpose is through our company wide digital transformation strategy.

We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

-Flexibility

-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self.

Let's start the conversation!

-Equal Employment Opportunity

-We believe that a diverse and inclusive workforce is crucial to building a successful business.

As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve.

Together, we continue to build a culture that encourages, supports and empowers our employees.

Marketing and Market Research

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