Business Development & Marketing Manager Taranto

Business Development & Marketing Manager
Taranto
Puglia, Taranto

We, at iVis Technologies SRL, located in Taranto, Italy at via Luigi Corsi n. 50, are currently seeking to recruit a Business Development & Marketing Manager to drive its market expansion and brand awareness. We offer youA challenging position in an international innovative and successful company in growthExciting career possibilities within the constantly growing area of medical devicesAn opportunity to become part of a team of dedicated, highly qualified and innovative developersTraining and personal development in the area of Medical Device and regulated electronics developmentCooperation in cross-functional project teams with great opportunities to influence the final result from early concept to finished productsParticipation in technology and competence projectsAs iVis' Business Development & Marketing Manager, you will be responsible for developing and executing a marketing strategy, identifying key market trends, and leveraging digital tools to enhance brand visibility and commercial engagement. Skills and experience requiredThe ideal candidate should:Develop and execute a comprehensive marketing strategy aligned with iVis' commercial objectives;Select and analyze key market trends and competitive positioning to optimize business opportunities;Identify and track key performance indicators (KPIs) to measure marketing success and present insights to the board;Organize and conduct marketing campaigns and sales presentations via digital platforms, email marketing, and events, including international congresses;Utilize social media channels (LinkedIn, Twitter, YouTube, etc. )

to enhance iVis' brand visibility and engage with industry professionals;Manage website content, SEO, and digital advertising campaigns to generate leads and increase brand awareness;Generate and qualify business development leads, stimulating interest in the iVis Suite by effectively communicating its technological advantages over competitors;Build and maintain relationships with key opinion leaders (KOLs), distributors, and clients to drive business growth;Participate in sales and marketing strategy meetings, providing insights on customer engagement, campaign performance, and market opportunities;Prepare and present market analysis reports, leveraging data-driven insights to guide business decisions;Monitor and assess customer behavior and feedback to refine marketing strategies;Utilize CRM systems (Salesforce, HubSpot, or similar) and marketing analytics tools (Google Analytics, LinkedIn Insights) to track performance and improve conversion rates;Collaborate with R&D, clinical, and regulatory teams to ensure commercial messaging aligns with product development and industry standards;Coordinate with international distributors and partners to implement localized marketing strategies while ensuring brand consistency;Manage the content creation, SEO, and digital marketing initiatives;Assist in the development and maintenance of reports on marketing and sales activities;Other projects and duties as assigned. This role requires a candidate with a strong strategic mindset, excellent market analysis capabilities, and hands-on digital marketing expertise. The contract and salary terms will be determined based on the skills, competences and experience of the candidate.

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