Business Development & Marketing Manager Taranto

Business Development & Marketing Manager
Taranto
Puglia, Taranto

We, at iVis Technologies SRL, located in Taranto, Italy at via Luigi Corsi n. 50, are currently seeking to recruit a Business Development & Marketing Manager to drive its market expansion and brand awareness. We offer you A challenging position in an international innovative and successful company in growth Exciting career possibilities within the constantly growing area of medical devices An opportunity to become part of a team of dedicated, highly qualified and innovative developers Training and personal development in the area of Medical Device and regulated electronics development Cooperation in cross-functional project teams with great opportunities to influence the final result from early concept to finished products Participation in technology and competence projects As iVis' Business Development & Marketing Manager, you will be responsible for developing and executing a marketing strategy, identifying key market trends, and leveraging digital tools to enhance brand visibility and commercial engagement. Skills and experience required The ideal candidate should: Develop and execute a comprehensive marketing strategy aligned with iVis' commercial objectives; Select and analyze key market trends and competitive positioning to optimize business opportunities; Identify and track key performance indicators (KPIs) to measure marketing success and present insights to the board; Organize and conduct marketing campaigns and sales presentations via digital platforms, email marketing, and events, including international congresses; Utilize social media channels (LinkedIn, Twitter, YouTube, etc. ) to enhance iVis' brand visibility and engage with industry professionals; Manage website content, SEO, and digital advertising campaigns to generate leads and increase brand awareness; Generate and qualify business development leads , stimulating interest in the iVis Suite by effectively communicating its technological advantages over competitors; Build and maintain relationships with key opinion leaders (KOLs), distributors, and clients to drive business growth; Participate in sales and marketing strategy meetings , providing insights on customer engagement, campaign performance, and market opportunities; Prepare and present market analysis reports , leveraging data-driven insights to guide business decisions; Monitor and assess customer behavior and feedback to refine marketing strategies; Utilize CRM systems (Salesforce, HubSpot, or similar) and marketing analytics tools (Google Analytics, LinkedIn Insights) to track performance and improve conversion rates; Collaborate with R&D, clinical, and regulatory teams to ensure commercial messaging aligns with product development and industry standards; Coordinate with international distributors and partners to implement localized marketing strategies while ensuring brand consistency; Manage the content creation, SEO, and digital marketing initiatives; Assist in the development and maintenance of reports on marketing and sales activities ; Other projects and duties as assigned. This role requires a candidate with a strong strategic mindset , excellent market analysis capabilities , and hands-on digital marketing expertise. The contract and salary terms will be determined based on the skills, competences and experience of the candidate. J-18808-Ljbffr