Business Line Manager - Haematology (F/M/X) Milano

Business Line Manager - Haematology (F/M/X)
Milano
Lombardia, Milano

We're looking for a Business Line Manager in Haematology to help us boost the company to the next level. We want you to be tenacious and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done. Initiative and a growth mindset are essential. You often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities. As an expert professional in your area, you lead the marketing activities of the assigned Business Line (designing, implementing, and evaluating the Marketing Plan, defining area of investments, and fulfilling product management requirements). You proactively engage KOLs and influence the market to drive future successes, define pricing guidelines, perform marketing and competitive analysis, and support sales in selling complete Business Line solutions, with the objective of satisfying the needs of the consumer better than the competition and with optimal profitability, in accordance with the policies and general objectives of the company. Business Line Manager - Haematology (f/m/x) In this role you will: Provide added value: Lead all phases of Product Lifecycle (from launch to phase-out) Accountable for the KOLs engagement plan and execution of related activities Act as single point of contact for both EMEA HQ and internal customers International visits representing the country at EMEA level Be up to date with information about the competition and the market (market study and the clinical value associated with the products) Transmit the development of incoming products to the business unit Maintain customer contacts together with the Sales organization Evaluate and market the fields of action Communicate new developments internally (Market and product solution) Promotional activities - congresses and advertising (MarCom conj. ), etc. Business/marketing plan: short/long term strategy Manage market analysis: General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc. ) Medium and long term market plan (3-5 years) Manage constant analysis of competitors Provide information from the field of operations (sales, services) in order to obtain the most accurate portrait of the state of the market Divide and organize customer groups (segmentation, classification) Commercial role: Definition of the sales strategy, together with the sales manager Maximum specialist of the product, being the reference person for this Support the Sales Organization on pre-sales activities and tender processes Accountable for information included into the technical documentation for tenders Training when necessary - product situation with the sales force Regular study of the sales force based on market knowledge and strategy P&L responsibility for the business plan (forecast), budget, and margin Responsible for the budgets of the mechanisms and costs of the units in Demo Job requirements: University degree or equivalent in medicine / biotechnologies / biology MBA or Master in marketing (desirable) Languages: native in Italian and fluent in English General professional experience: At least 8 years in either sales or marketing functions At least 5 years of experience in the IVD industry 3-5 years in people management Hands-on experience in the field is a plus Professional experience for the position: Commercial experience Scientific and Product knowledge (Expert) Familiar with P&L Decision making taking into account the client What's in it for you? One of our biggest goals as a company is the health and well-being of our employees. And so, we offer the following: Mobile working Company car Flexible time and work-life balance Restaurant tickets Canteen Campus training platform for the growth of your knowledge and skills J-18808-Ljbffr