Cannon S.P.A. - Content Specialist Bardi

Cannon S.P.A. - Content Specialist
Bardi
Emilia Romagna, Bardi

CANNON GROUP provides dedicated engineering solutions to a large number of industries all over the world.

Our main fields of activity are currently Plastics Technologies - for Polyurethanes, Composites and Thermoforming - Steam & Water Solutions and Industrial Electronic Controls.

Our technicians and engineers work every day with our clients, giving them a 360° service: from design to maintenance of the plants.

We try to stay as close as possible with our customer, even physically, in order to understand their needs and design customized products and solutions that meet their specific demands.

For our Holding Cannon S. p. A. located near Milan, we are looking for a CONTENT SPECIALIST willing to join our Corporate Marketing & Communication department.

Main tasks and responsibilities

The Content Specialist supports collaterals, social media and digital activities, working closely with Sales, and R&D functions.

In particular, he/she will:

Develop communication and promotional materials, including brochures, presentations, and videos, through relationships with graphic designers and other external vendors.

Support the Corporate Communication and the regional teams to promote events, tradeshows, conferences, and exhibitions through digital communications.

Contribute to the execution of the digital strategy to ensure the company's presence on multiple online platforms to generate qualified sales leads.

Provide content creation, build new claims and messages, and select appropriate mediums for each initiative, including but not limited to new products launches.

Contribute to develop and execute online editorial plans.

Measure and report performance for all channels involved against goals, measuring KPIs and ROI of the approved initiatives.

Education and professional experience

Bachelor's degree in marketing, communication, journalism or public relations.

Previous experience or 1-3 years in industrial B2B marketing and communication activities, including advertising, publishing, digital marketing, and social media management.

Previous exposure to similar markets (industrial machinery manufacturing, energies, cleantech, chemical industries) will be considered an advantage.

Soft skills

People-oriented (Build relationship with a wide range of individuals)

Analytical (compile, confirm and organize information)

Versatile (Adapt to various situations with ease)

Interaction (Frequently engage and communicate with others)

Adaptability (Rapidly shift between tasks)

Sense of Urgency (Take immediate action)

Persistent (Finish tasks despite challenges or resistance)

Consistent (Perform predictably in repetitive situations)

Following policy (Adhere to rules, regulations, or existing methods)

Additional information

American Native speaker preferred.

Excellent written and spoken English is a must.

Other languages are a plus.

Enthusiastic, can-do attitude, problem solver, working autonomously and as part of a larger team.

Great attention to detail with accuracy and consistency.

Ability to multitask and perform under tight deadlines.

Proficient in Microsoft Office suite - Word, Excel, PowerPoint.

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, other graphical tools are a plus.

Solid knowledge of media editing software and web analytics tools.

**In addition, we will consider a plus**:

Familiarity with web design and content management systems.

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, other graphical tools.