Category Manager Bardi

Category Manager
Bardi
Emilia Romagna, Bardi

You will manage the Windows Consumer Category for the Microsoft Consumer Channel Sales & Marketing (CCSM) organization across ourIberia (Spain & Portugal) & Mediterranean (Italy & Greece)markets.

This role defines the strategy, investment priorities and goals in partnership with the local Sales and Channel marketing teams.

As a Windows category lead, you will be accountable for the all up PC consumer business, including PC activations and top-line revenue, market share, and marketing expenses.

You will drive business performance & go-to-market programs by prioritizing and aligning initiatives across the partner eco-system, allocating resources, and executing strategic plans to drive growth & business transformation.

**Responsibilities**:

In your day to day role, you will be responsible for:

Planning and prioritization of initiatives

- Influence retailer assortment leveraging research and telemetry to showcase end customer needs and increase Windows share

- Land strong modern device assortment by retail partner, across all price bands (entry, mainstream, and premium) and categories (ex:

Gaming) in partnership with DPSS Device Sales leads and local device partners

- Partner with local silicon partners (Intel, AMD) to build co-marketing and co-sell through plans with OEM partners

- Review and invest in select partner led demand gen campaigns with top retail partners, driving thru the line co-marketing

- Leverage new OEM partner product portfolios to create retailer exclusives that gain unit commitment and win share

- Partner with channel marketing peers to sell in and execute Windows in-store experience refresh across top retailer accounts.

Operationalizing programs and initiatives

- Execute category sales plans that maximize key market level seasonal selling beats (Back to School, Holiday, Spring) along with retailer specific selling beats

- Build and execute consumer promotional plans to drive volume, modern PC adoption, or win share

- Partner with retailers and channel marketing teams to drive always on in store and online marketing through full-funnel approach that drives growth and optimizes channel footprint

- Partner with local PR leads and CMO (Consumer Marketing Organization) partners to plan and execute campaigns that drive excitement and awareness leveraging Microsoft owned and operated channels

- Support channel marketing peers to land retail salesperson training and advocacy to ensure positive customer experience

Managing and monitoring key business metrics, meeting or exceeding targets

- Manage retail marketing investment funds with high level of forecast accuracy, ensuring budget is fully planned and utilized each quarter

- Disseminate regional targets and investments to specific retail and OEM partners to meet or exceed goals

- Monitor Windows market share position, building plans to grow share versus key competitors

**Qualifications**:

Key Competencies:

Analysis and Insight (10%)

- Use internal and external data/research to assess industry/market trends, incorporate new concepts in to marketing strategies, position Microsoft products in the competitive ecosystem and understand the relevance of Microsoft products in partner portfolios.

Manage retail marketing investment funds with high level of forecast accuracy, ensuring budget is fully planned and utilized eachquarter.

Disseminate regional targets and investments to specific retail and OEM partners in order to meet or exceed goals.

Monitor Windows market share position, building plans to grow share versus key competitors

Marketing Principles (25%)-Develop integrated marketing plans and strategic market objectives by channel partner, drive marketing execution, and measure execution and return on investment (ROI).

Execute category sales plans that maximize key market level seasonal selling beats (Back to School, Holiday, Spring) along with retailer specific selling beats.

Build and execute consumer promotional plans to drive volume, modern PC adoption, or win share.

Partner with retailers and channel marketing teams to drive always on in store and online marketing through full-funnel approach that drives growth and optimizes channel footprint

Strategic Business Planning (10%)-Create strategic business objectives and category plans across all consumer and commercial customer touch points, coordinate partner segmentation and prioritization, and strategically influence assortment and volume builds, and execute against the product lifecycle.

Build strong planning guidelines and programs for field teams to leverage that align to our Category Management strategy and vision with our key accounts (Market Makers) across the region.

Business Operational Excellence (20%)-Execute against scorecards and Key Performance Indicator (KPI) targets, drive growth initiatives, manage half year budget planning and quarterly Marketing spend plans.

Manage monthly Account Check In meeting and quarterly business review meetings with OEM parties

Leadership (15%)-Influence across boundaries that delivers expected results.

Be an active member in the Nordic and Benelux Category Leadership teams as well as the WE & EMEA Windows Category Community.

**Skills**:Entrepreneurial mindset and innovative thinking to identifying and executing business opportunities

Ability to analyze sales data, draw relevant conclusions, develop accurate business plans and forecasts, and drive execution

Understanding of budget, profit & loss, margin, investment, and operating expense accountability

Ability to influence multiple stakeholder groups and connect with diverse audiences

Thought leader, risk taker, and lifelong learner; Digital and social influencer in the market

Have experience planning and executing marketing strategies and activities that drive business results while remaining true to the brand.

Have experience translating Key Performance Indicators (KPIs) into actionable plans to accelerate or capitalize on growth opportunities.

Qualifications and Experience:

Bachelor's Degree in Business, Marketing or related field, or related experience.

MBA a plus.

Significant experience in Consumer Electronics/IT ecosystem experience with a focus on devices and services sales across consumer segments

Understanding of consumer sales channels, as well as the retail landscape and digital marketplace.

A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, and mutual respect