Cb Soho Product Manager Loyalty & Convergence Milano

Cb Soho Product Manager Loyalty & Convergence
Milano
Lombardia, Milano

Scope of the role :

In this role, you will be part of the SoHo & SME Marketing Team as Product Manager focused on micro-business customer base (companies with up to 9 employees) with the main objective to maintain and grow the value of mobile and fixed customer base (convergent customers).

Moreover, having a broad view on all the core products, the role includes also the responsibility of the loyalty and reward program for all Vodafone Business segments.

Main accountabilities :

Definition of commercial strategy for Convergent customer base, in terms of outbound and inbound campaigns, including pricing definition with a total account perspective

Customer base and deact analyses, for identifying useful insights for reaching commercial targets, such as churn and outflow

Establishment of close relationships with all sales channels (inbound and outbound, physical and phone) to deliver commercial targets

Budget planning, constant monitoring of deact and renewals performance, nontheless continuous correction of commercial levers given to sales channels

Continuous improvement and definition of the commercial offer, along with the processes related to the customer experience

Management of Loyalty & Reward program (accountability for all Vodafone Business segments), by identifying commercial partners for offering rewards / gratuities to the customer base, along with the definition of commercial campaigns for promoting the program

Targets :

Churn Convergent CB (%)

Outflow (€k)

Customer Base Management (€k), which is the spending dedicated to keep the customer base with Prevention / Retention / Upsell / Xsell initiatives

accesses to the Loyalty program and related redemtpion

Minimum skills and competencies :

Analytical thinking and problem solving attitude

Strong attitude to complexity management

Collaboration

Proactivity

Stakeholder management

Project Management

Must have qualifications :

University Degree or equivalent

Excellent use of Excel

Good understanding of services industry, where knowledge of TLC / ICT is a plus

Basic use of SAS is a plus

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