Cb Soho Product Manager Loyalty & Convergence Bardi

Cb Soho Product Manager Loyalty & Convergence
Bardi
Emilia Romagna, Bardi

Scope of the role : In this role, you will be part of the SoHo & SME Marketing Team as Product Manager focused on micro-business customer base (companies with up to 9 employees) with the main objective to maintain and grow the value of mobile and fixed customer base (convergent customers).

Moreover, having a broad view on all the core products, the role includes also the responsibility of the loyalty and reward program for all Vodafone Business segments.

Main accountabilities : Definition of commercial strategy for Convergent customer base, in terms of outbound and inbound campaigns, including pricing definition with a total account perspectiveCustomer base and deact analyses, for identifying useful insights for reaching commercial targets, such as churn and outflowEstablishment of close relationships with all sales channels (inbound and outbound, physical and phone) to deliver commercial targetsBudget planning, constant monitoring of deact and renewals performance, nontheless continuous correction of commercial levers given to sales channelsContinuous improvement and definition of the commercial offer, along with the processes related to the customer experienceManagement of Loyalty & Reward program (accountability for all Vodafone Business segments), by identifying commercial partners for offering rewards / gratuities to the customer base, along with the definition of commercial campaigns for promoting the programTargets : Churn Convergent CB (%)Outflow (€k)Customer Base Management (€k), which is the spending dedicated to keep the customer base with Prevention / Retention / Upsell / Xsell initiativesaccesses to the Loyalty program and related redemtpionMinimum skills and competencies : Analytical thinking and problem solving attitudeStrong attitude to complexity managementCollaborationProactivityStakeholder managementProject ManagementMust have qualifications : University Degree or equivalentExcellent use of ExcelGood understanding of services industry, where knowledge of TLC / ICT is a plusBasic use of SAS is a plus

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