Celebrity, Entertainment And Influence Pr Specialist
BASIC PURPOSE
This role will support the Celebrity, entertainment and Influence Director to manage all daily tasks including samples standouts/returns/trafficking (domestic and international), Talent's fittings and researching upcoming talent and opportunities.
This person will also be instrumental in driving influencer relationships and providing a cohesive brand image message through a PR approach.
**KEY RESPONSIBILITIES
Strategy:
- Partner with the Director to develop annual VIP/ influencer strategy,
identifying a strategically crafted group of talent to communicate core
brand values and reach target audience
- Handle all social posts (per project) from any talent to ensure that the posts
are logged and metric reports are created
- Develop and coordinate VIP custom projects closely with the Studio
Branding:
- ManagingVIP sample trafficking with talents/ stylists
- ManagingVIP product placements/gifting
- In charge of VIP fittings (fashion shows, special brand projects etc.
)
- Introduce the brand to new and emerging talents
- Fashion shows/ Events: VIP seatings for Zegna global events (Fashion shows, 212 dinners etc.
)
Logistics:
- Manage Talents Press releases (Red carpet, Zegna events, ambassadors etc.
)
- Responsible for all celebrity logistics associated to Celebrities style (HMU
team and groomer) and assist with associated costs for budget purposes
- Manage Fashion GPS celebrity sample inventory
- Manage VIP showroom
- Oversee Assistant in all proforma invoices for all international shipments
for celebrity requests
- Role will require occasional travel for global brand events and other red
carpets & fittings
Budget:
- Support the maintenance of the talent department budget
- Support the negotiation & management of all Talents contracts: managing usage rights and deliverables ensuring cross functional partnership with legal team through process
**QUALIFICATIONS
**Education**:
- Master degree
Technical Skills/Abilities:
- Excellent communication skills and attention to detail
- Exemplary skills in Microsoft Office, Excel, and Powerpoint
- Ability to work in a fast-paced environment and under tight deadlines
- Willingness to work late nights and weekends
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