Cet Brand Training Manager/Sr Manager
Customer Engagement Training Team is Expanding!
We are delighted to welcome new colleagues who will play a vital role in supporting brand training and drive excellence in customer engagement.
Together, let's create unforgettable experiences for our valued Customer Facing colleagues!
If you possess a scientific background and have a passion for developing people, we invite you to apply.
Join our dynamic team as we embark on this exciting journey of empowering our colleagues with top-notch brand training.
ROLE SUMMARY
The Customer Engagement Training (CET) Brand Training Manager/Sr Manager is responsible for one or more brands, Business Unit (BU) or Therapeutic Area (TA).
The role is responsible for providing product and customer engagement skills training to new and existing CFCs (Customer Facing Colleagues) ensuring they have the skills and knowledge required to successfully represent Pfizer in the marketplace.
As the representative of the Customer Engagement Training Team acts as a strategic partner, thoroughly understands the needs of the BU to which they are assigned, and defines, develops and delivers training services to meet the needs of the business in support of Brand Launches, new to brand training as well as ongoing training needs based on critical market needs, and other product business-related initiatives.
ROLE RESPONSIBILITIES
- Serve as the primary representative of the Customer Engagement Training organization, acting as a strategic partner to brand leadership to drive BU and Brand strategic priorities
- Define both short-term and long-term training priorities for sales team for allocated Brands, in collaboration with allocated BU business and brand leadership as well as other key stakeholders
- Develop strong relationships with Business Unit Partners, collaborating closely with Leadership, Marketing, Medical, Sales, Regulatory, and Legal teams to prioritize training needs and manage demands effectively
- Responsible for the Development/translation/localisation and GCMA approval of learning journeys and training curricula to address brand training needs, coordinating with cross functional team members for an integrated approach to content development and mastery
- Utilize learning technology and manage training courses using Pfizer endorsed platforms such as Microsoft Teams, PLA Platform and Qstream
- Oversee the certification process for customer-facing colleagues according to CET core standards and local regulatory requirements
- Lead the programme management, development, and execution of training programs in accordance with Product business strategies, BU needs, selling and coaching model constructs, and pre-determined impact and outcome metrics
- Ability to deliver all skills related to effective customer engagement for our brands: selling skills, objection handling, effective communication, customer understanding etc
- Ensure, whenever possible, that core Customer Engagement Training content is used.
The role may serve, when required, as a training content development expert for local training At least needs Brand POAs, brand & business acceleration efforts, and dynamic training needs
- Oversee multi-modal learning resources, including print, eLearning modules, leader-led workshops, presentations, pre-launch and launch training sessions, and sustainability programs
- Lead and/or participate in a cross-functional team construct to form and implement Brand Training Curricula, including planning, logistics, participant management
- Conduct and coordinate engaging training sessions, utilising Subject Matter Experts where necessary, both virtually and in person, covering product knowledge, disease states, competitive analysis, market dynamics, customer dynamics, sales techniques, and technical expertise
- Provide coaching and mentorship to colleagues throughout their training journey
- Collaborate with the wider Global Customer Engagement Training (CET IM and GCET Global Content Creation Teams) to provide local training content needs and determine suitable core content for implementation
- Understanding CET service offerings, organizational capabilities and leverage such knowledge to analyse market and other relevant data to identify new training needs and refine existing training curriculum and recommend new trainings to optimize salesforce effectiveness
- Familiarize with and act as an expert for the current selling framework, market and customer content, new disease states and treatments across the current and future product portfolio
For the Senior Training Manager there will be additional Regional Responsibilities:
- Senior TM is accountable for working across ICO Brand and Medical Teams, Local CET IDM Training Managers, CET Brand Excellence Lead and GCET TAP Team for assigned BU/brand to drive quality and harmonisation of Global Core content for the IDM Region and ensure identification and timely escalation of 'regional' content requirements- The CET IDM Senior Brand Training
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