Channel Marketing Specialist Lazio

Channel Marketing Specialist
Roma
Lazio, Lazio

InfoCert** is the largest Certificate Authority in Europe and a leading provider of trust-based business solutions for organizations and businesses to interact online with customers and citizens, in full compliance with EU laws. InfoCert is bringing its leading-edge patented technologies to the European and LatAm markets to accelerate the achievement of a full digital society.

InfoCert is part of **Tinexta Group**, _an industrial Group that offers innovative solutions for the digital transformation and growth of companies, professionals and institutions. Based in Italy and present in 9 countries across Europe and Latin America with more than 2, 000 employees, Tinexta is active in the strategic sectors of Digital Trust, Cyber Security and Business Innovation. _

**Posizione**:

InfoCert is looking for **Channel Marketing Specialist** that will work in the key unit of the Innovation & Strategy Direction, the Marketing Team strengthen InfoCert's positioning defining marketing strategy and go-to-market approach.

Channel Marketing team develop marketing plan to effectively position InfoCert brand and solutions on direct and indirect channels at international level. The team supports and coordinate InfoCert Group's companies in defining a common marketing strategy.

The Channel Marketing Specialist will focus on marketing automation activities and optimize our lead generation and qualification processes.

**Requisiti**:

Key responsibilities:

- Design, implement, and optimize marketing automation campaigns to nurture leads, increase conversion rates, and drive customer engagement.

- Manage and optimize the lead management process

- Work closely with sales teams to align on lead criteria and handover processes.

- Provide regular updates on lead performance and quality to relevant stakeholders

- Analyze lead management processes and identify areas for improvement.

**Altre informazioni**:

- At least 1-2 years of experience in Marketing Automation, Marketing strategy or Trade marketing, preferably in ICT, TELCO, AUTOMOTIVE or FINANCIAL service companies

- Ability to work in a team environment with a focus on collaboration

- Strong analytical skills

- Ability to translate technology features into marketing propositions that result in sales

Knowledge of the English language - Only users able to hold conversations in English will be considered