Chief Marketing Officer - Crypto
Career Renew is recruiting for one of its clients a Chief Marketing Officer - Crypto - candidates need to be EU-based.
Our architecture supports parallel transaction processing across multiple execution shards, each validated by zero-knowledge proofs (ZKPs) and EVM opcode compatibility. Interoperability among these shards is seamlessly maintained through a native cross-shard communication protocol, enabling efficient and secure interactions within the network. This role is a unique opportunity to share the narrative of pioneering blockchain company and network, drive distribution and engagement, and work side-by-side with team leaders.
Responsibilities
Develop and own the organization's marketing strategy, focusing on innovative approaches to drive growth for our early ecosystem.
Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry.
Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience.
Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing.
Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals.
Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
Cultivate a vibrant community of users, developers, and stakeholders.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.
Requirements
Based in Europe.
Proven experience in a senior marketing role within the crypto/Web3 industry.
Experience leading and managing teams to execute cross-functional marketing initiatives.
Demonstrated understanding of how to effectively engage with crypto-native audiences.
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