Chief Marketing Officer, Italy Lazio

Chief Marketing Officer, Italy
Roma
Lazio, Lazio

Company Description

Our mission is to "make the healthcare experience more human".

Docplanner is a SaaS tool for doctors and clinics used to optimise their patient flow, reduce no-shows, and digitise their practices in order to be able to spend more time with the patient.

We also operate marketplace websites in 13 countries which serve 80 million patients monthly to easily find the right doctor and book an appointment.

Only last month 11 mln medical visits were booked via our websites.

That makes us the world's leading marketplace connecting doctors and patients.

We have been growing rapidly and are on a path to reach EUR 0. 6 bln in ARR by the end of 2026!

Docplanner was founded in 2012 in Poland.

Our team now numbers 2, 200 people based across 13 countries and 8 offices in Warsaw, Barcelona, Istanbul, Rome, Mexico City, Curitiba and Bologna and Munich.

It is backed by leading venture capital funds including Point Nine Capital, Goldman Sachs Private Capital and One Peak Partners, raising a total of €300 million to date.

"Culture eats strategy for breakfast" according to Peter Drucker.

We believe in that.

We're looking for exceptional people that can help us change the world while building an amazing company.

One of those is the CMO Italy who will lead the marketing strategy and its execution with a strong focus on customer acquisition.

This is a hybrid role - some time in our Italian HQ in Rome, some time based from anywhere/remote.

**Job Description**:

**What you will do with us?

- lead execution of marketing strategy focused on customers acquisition to increase new company revenue in different segments (SMB & Enterprise), using the global strategy as a starting point and adapting as needed for the Italian market

- create, lead and execute B2B marketing projects with high impact on growing company revenue

- create, lead and execute events plan (including owned events), PR plans as well as customer marketing programs to support elevating company revenue

- leading & developing the team of high performing individuals through goal setting, execution and optimisation in order to drive revenue.

- cooperate closely with the local Head of Sales, CEO Italy and other leadership members to achieve revenue and pipelines goals

- partner with the Head of Customer Success to co-develop and manage the customer marketing initiatives.

**Qualifications**:

**What makes you a strong fit?

- 4+ years of relevant experience with extraordinary achievements in execution of full lifecycle marketing (lead generation, product marketing, customer marketing, content/PR/brand) with a strong focus on customer acquisition (preferably in SaaS company)

- 3+ years of team leadership experience

- proven track record in developing & executing B2B marketing strategy (from setting strategy through its execution to measuring results) and meeting ambitious revenue targets with significant growth

- experience in multiple market segments (SMB & Enterprise) with a solid understanding of how each of them works

- excellent leadership skills in attracting, developing and retaining great talents

- proven ability to be strategic but with entrepreneurial spirit - to put hands-on to find the answers and get results

- mindset of building for scale with a data-driven approach to marketing

- solid analytical, execution, problem solving skills, including metrics-driven thinking

- you are used and love to build and execute plans at a fast pace to explore growth opportunities

- fluent English to smoothly communicate in an international environment.

Additional Information

**What you will find?

- ** Impact**:

- you will work alongside senior management on projects that will transform the organisation.

- ** Equity** - that's right.

To feel like an owner it's best to be one.

- ** Great people** - we get things done.

We know our stuff.

And have fun in the process!

- ** Leave your comfort zone** - there were a handful of us when we started.

Now there are over 2, 200 of us on 4 continents.

We learn and grow so the company can.

- ** Focus on results, not tasks** - Just because you are doing a lot, does not mean that you get a lot done.

We measure our impact, not work done.

- ** Give feedback now, directly**:

- We know very few mind readers.

None actually.

We don't read the minds of our users.

We A/B test.

We don't read the minds of each other.

We ask for and give feedback.

- ** Keep it simple.

** Right.

- ** Do what you love** - alright, we work for the money.

But once that is out of the way, why do you do what you do?

We believe if you don't see the meaning in what you do, you should stop doing it right now.

- ** Hustle, hit, never quit** - we've been through the highs and lows in business and as a team.

We are lucky to have a "losing sucks" syndrome.

"Hustle, hit, never quit" in other words.

And yes, Nike is better at PR with this one.