Client Communications Internship (Curricular)
Position**:
During this 6-months internship, you will support the CRM team in targeting and executing Clienteling campaigns, including newsletters and personalized one-to-one interactions.
**Job responsibilities**:
Reporting directly to the Client Communications Manager, you will closely collaborate with the Marketing and Content teams, Regional CRM, Go-to-Market, Ecommerce/Merchandising, and IT/External Consultancies.
Particularly, you will be involved in the following activities:
- Support in the execution of Clienteling campaigns (paper/newsletter/1to1), briefing and the coordination of cross-functional departments to ensure the realization of the best campaigns optimized by client cluster
- Support the Targeting Specialist in extracting targets and ensure local optimization for maximum effectiveness
- Create and upload into Salesforce Service Cloud the finalized target lists
- Liaise with copywriters, overlooking all copies to ensure their alignment to brief objectives and brand tone of voice
- Cooperate with content team to ensure visuals assets and layouts reflect the brief and the desired UX
- Brief and coordinate with the translation agency, providing feedback to ensure translations consistently meet optimum quality standards
- Assist in scheduling newsletter content based on deadlines, and upload one-to-one scripts and e-vites onto the Clienteling portal to ensure accessibility for client advisorsDaily monitoring of KPIs trends for principal newsletters, and providing benchmarks against competitors**Profile**:
- Fluency in Italian and English, other languages will be considered as a plus
- Strong analytical and communication skills
- Client-centric mindset and passion for the Luxury World
- Advanced knowledge of Microsoft Office package
- Knowledge of Salesforce Service Cloud and Marketing Cloud is a plus
- Knowledge of Adobe Workfront platform is a plus
**Additional information**:
- Monthly Gross Pay: €800
- Ticket Restaurant
**_LORO PIANA _
**MAISON***:
- Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C. , the current company. Pietro's nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere têxtiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world's foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company's collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.
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