Clinical & Professional Marketing Manager - Sleep & Milano

Clinical & Professional Marketing Manager - Sleep &
Milano
Lombardia, Milano

Job Title**: Clinical & Professional Marketing Manager - Sleep & Respiratory Care

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation.

Driven by the vision of a better tomorrow.

But it's not just what we do, it's who we are.

We are 80, 000, wonderfully unique individuals, with two things in common.

An unwavering sense of purpose and a relentless determination to deliver on our customers' needs.

It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more.

That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better

Driving professional recommendation of the Sleep & Respiratory Care business, contributing in developing and executing the clinical & professional marketing plans, in alignment with Clinical & Professional Marketing EU team, and local Commercial Leader together with the Business Marketing ManagerEU/Head of Marketing, leading and enabling local Clinical & Professional Marketing Managers and Clinical & Professional Marketing Specialists dedicated.

**You are responsible for

- Increasing brand preference and customer loyalty with professional stakeholders (indirect channel partners, DME's, homecare providers, )

- Contributing to profitable growth by driving prescriptions from clinical societies (medical community: physicians, nurses, technicians, . . . )

- Engage & educate professional & clinical societies, customers, and organizations representing patients

- Providing consultation and technical advice

- Product demos for clinical audiences (prescribers, organizations representing patients, local HCP)

- Participating in local events, congresses, etc.

- Understand local Marketing needs (congresses, studies, etc.

)

- Providing toolkit requirements to Business and localize toolkits, enabling lobbying, KOL engagement and connected solutions

- Leading S&RC Clinical & Professional Marketing Specialist team, distributed on the Italian national territory

- Leading Clinical & Professional marketing Manager for the different categories of the business (Sleep, Respiratory Care, Connected Solutions).

- Collaborate in Managing S&RC Marketing budget

**Main KPIs**: brand strength, MOR, market share, KOL/prescriber NPS, sales growth, IGM

**Engage KOL's

- Manage local networks for insights into clinical needs, trends opportunities for innovation

- Owns & prioritizes KOL/clinical relationship and drives KOL/clinical engagement

**Inform clinical strategy & provide insight

- Supports BMM (portfolio management) by driving insights to better understand segmentation & key requirement of value space from clinical perspective through engagement with key Markets, KOLs and patient associations

**Plan Clinical Roadmaps

- Manages clinical insights & claims roadmap to support prioritization in development, marketing & sales support activities

- Collect and coordinate all the clinical requests for studies from region to align the clinical EU team

**Education management

- Set up education program for internal and external stakeholders

- Drives professional recommendation of the brand (MOR) by executing marketing strategies

- Consulted in the selection and organization of participation in events to engage with the professional target audience

- Contribute to localization and publication in relevant media of clinical evidence as developed by Business; provides input into Business clinical roadmap to guarantee local relevance

- Collaborates with BMM's to ensure professional marketing communication as needed is in place, support execution of local marketing activation towards professionals together with local Clinical & Professional Marketing Manager for Categories and C&PM Specialist.

- Works with key account managers to drive top

- and bottom line and market share delivery as per plan

- Takes lead in training local teams (clinical & professional marketers, key account managers, ) and ensuring sales force effectiveness and equipment with latest clinical evidence

- Collaborates with BMM's to deploy locally relevant professional marketing deliverables, product portfolio, and business models

- Contributes to Business innovation & New Business Development projects ensuring local market portfolio/innovation and business model needs are met

**You are a part of

Local Sleep & Respiratory Care Management Organization.

**To succeed in this role, you'll need a customer-first attitude and the following

- Clinical knowledge of Clinical and financial domain at the department level (Pulmonology, Neurology, ENT and Sleep or Cardio Clinicians) to understand impact